[Hiring] Digital Marketing Fulfillment Specialist @Pavago

Role Description

We’re looking for a Digital Marketing Fulfillment Specialist to manage hands-on digital marketing execution for a portfolio of local service business clients. You’ll focus on:

• Google Business Profiles
• Local SEO
• WordPress optimization
• Citations
• Reviews
• Content
• Performance reporting

This role is ideal for someone who is detail-oriented, comfortable following established SOPs, and able to independently manage multiple client accounts without sacrificing quality.

Qualifications

• 2+ years of hands-on local SEO experience, preferably with local service businesses.
• Experience working with industries such as home services, healthcare, legal, or similar local businesses.
• Strong experience managing and optimizing Google Business Profiles.
• Experience with local citation building and review management.
• Comfortable working independently in WordPress.
• Strong understanding of on-page SEO, including metadata, headings, internal linking, and content optimization.
• Proficiency with Google Search Console and Google Analytics.
• Experience using AI-assisted content creation tools with strong editorial judgment.
• Strong written English and attention to detail.
• Ability to manage multiple clients, deadlines, and deliverables independently.
• Digital marketing agency experience is strongly preferred.

Requirements

• Manage and optimize Google Business Profiles for local service businesses.
• Improve listings through categories, photos, posts, Q&A, and ongoing optimization.
• Monitor GBP performance and identify opportunities for improvement.
• Implement on-page SEO updates directly in WordPress.
• Optimize metadata, headings, internal links, and website content.
• Follow established SEO SOPs accurately and independently.
• Conduct local keyword research to support SEO and content strategies.
• Use AI-assisted tools to draft and refine content.
• Ensure content is accurate, useful, natural, and optimized for local search.
• Build and maintain accurate local citations across relevant directories.
• Monitor client reviews and respond where appropriate.
• Identify and flag reputation issues promptly.
• Use Google Search Console and Google Analytics to monitor performance.
• Track rankings, traffic, engagement, and other relevant metrics.
• Identify meaningful insights and communicate them clearly.
• Manage SEO and marketing deliverables across multiple client accounts.
• Track deadlines and maintain organized task queues.
• Consistently deliver accurate, high-quality work across the client portfolio.

Benefits

• Follows SOPs consistently and understands the importance of repeatable processes.
• Takes ownership of workload and deadlines without constant supervision.
• Communicates proactively and flags issues or blockers early.
• Maintains high-quality work across multiple client accounts.
• Keeps up with local SEO trends, Google Business Profile updates, algorithm changes, and industry best practices.
• Detail-oriented, organized, and comfortable working in a fast-paced remote environment.

Interview Process

• AI Screening
• Client Interview
• Offer Stage