[Hiring] Demand Generation Program Manager @Coder

Role Description

We’re looking for an experienced demand generation marketer to join Coder on a six-month contract (with opportunity for conversion) to help us execute and expand key demand generation programs.

You’ll jump into active programs across media sponsorships, paid campaigns, vendor channels, and regional markets, while also helping us identify and test new opportunities. This is a hands-on role for someone who can get up to speed quickly, manage multiple programs independently, and turn performance data into clear recommendations.

You’ll work closely with demand gen, content, design, product marketing, and marketing ops to keep programs moving, deliver against timelines and budgets, and help us learn what’s worth scaling.

What you’ll do

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Qualifications

• 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• The ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
• A test-and-learn mindset and the ability to prioritize opportunities within a defined six-month engagement.
• Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.

Requirements

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
• Experience managing programs and workflows in tools such as Asana.
• A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
• Experience executing campaigns across international or regional markets.
• Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks.

About the contract

This is a contract position with opportunity for conversion to full-time. We’re looking for someone who can integrate quickly with the team, take ownership of active programs, and leave us with stronger campaigns, clear learnings, and well-documented recommendations for what to scale next.

Company Description

Coder is the leading platform for AI development Infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments. Coder provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance. With Coder, enterprises can confidently evolve from human-only development to AI-assisted and autonomous workflows, without sacrificing security, compliance, or performance.

Interview process

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.

AI use during the interview process

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process.

• Not permitted: Using AI assistance during conversational interviews.
• Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

Our use of AI in hiring

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:

• Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions; it helps our team prioritize which applications to review first.
• Granola takes notes during our interview calls so our team can focus on the conversation with you.

All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models.

In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for Ashby.

If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact [email protected].

Coder is a proud Equal Opportunity Employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.