[Hiring] Demand Generation Manager @KPA

Role Description

The Manager, Demand Generation drives the execution and performance of KPA's demand programs across all paid, owned, and automated channels, and is a critical partner in improving the systems and measurement that underlie them. This is a hands-on, individual-contributor role with budget decision-making authority and a direct line to pipeline.

You'll spend your weeks in HubSpot, ZoomInfo, GA4, Salesforce, in the ad platforms and analytics, and in the space between marketing and revenue operations where demand engines drive results. You'll also use AI the way a team twice this size would use headcount, to research, produce, test, and operate, and to build workflows the rest of marketing can use too.

Success is measured in qualified pipeline that Sales agrees is qualified, a funnel everyone can see, and a cost per opportunity that improves quarter over quarter, with a clear decision and data behind each improvement you make.

What You'll Do

• Own Omnichannel Demand Execution
  • Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars, with consistent measurement.
  • Own the digital media budget, recommending where the next dollar goes and moving it when the data changes.
  • Set strategy and targets for paid search, paid social, and trade publication advertising, including managing agency partners, building creative in-house when needed, and auditing agency output against our standard.
  • Run integrated campaign calendars so brand, content, product marketing, events, and the SDR team are working the same plays in the same weeks.
  • Ensure seamless Go-to-Market performance and coordination with Sales and Client Success, including supporting continuous lead capture, scoring, routing, and speed-to-lead improvements.
  • Help coordinate and manage the project calendar, ensuring our team is aligned and operating efficiently.
• Support Marketing Automation and Lifecycle Marketing
  • In partnership with Marketing Operations, execute confidently in HubSpot Marketing Hub end-to-end: lists and segmentation, workflows, lifecycle stages, forms and progressive profiling, landing pages, smart content.
  • Design and operate the nurture architecture: acquisition, segmentation, mid-funnel education, sales-assist, recycled leads, dormant reactivation, and post-sale cross-sell.
  • Collaborate with Marketing Operations and Revenue Operations to enhance tech stack and integration integrity, ensuring marketing's numbers and Sales' numbers are the same.
  • Identify funnel conversion optimization opportunities that enable GTM teams to convert more leads into sales.
• Put AI to Work Across the Funnel
  • Deploy AI workflows that compress the production, deployment, and analytics lifecycle: campaign briefs, ad and email variants, A/B testing, landing pages, audience research, competitive monitoring, and analysis.
  • Design agentic and automated workflows across the stack so routine operations run without a person in the loop: monitoring, alerting, reporting, campaign QA, and follow-up.
  • Use AI for creative and audience testing at a volume that manual production cannot reach, then use the results to decide what gets real investment.
  • Help the Senior Manager, Brand & Communications, keep KPA visible in AEO, GEO, and SEO: structured data, answer-shaped content, source authority, and citation tracking.
• Support Measurement, Analytics, and Attribution (in Partnership With Revenue Operations)
  • Help mature KPA's marketing attribution model (first-touch, last-touch, and multi-touch), so every program has a defensible pipeline and revenue number attached to it.
  • Help Marketing, Sales and Finance align on and report against funnel definitions and stage conversion logic.
  • Deploy dashboards that leadership actually uses. Illuminate funnel and conversion by stage, cost per lead and per opportunity, pipeline and revenue by source, program ROI, and other trends across GA4, HubSpot, and Salesforce.
  • Run a real A/B and multivariate testing program to continually learn, optimize, and enhance results.
• Run Account-Based Programs
  • In partnership with Marketing Operations and Revenue Operations, build and maintain tiered target account lists, focused on the multi-rooftop dealer groups where KPA's growth is concentrated.
  • Run coordinated one-to-many and one-to-few account plays: account-level advertising, intent-triggered outreach, personalized landing page experiences, and executive programs, sequenced with the SDR and AE motion.
  • Use intent and technographic signals to prioritize the accounts most likely to move, and report account engagement and progression. Build the expansion motion into the installed base in partnership with Sales and Client Success.

Qualifications

• A minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology, with a track record you can talk about in numbers.
• Demonstrated ownership of an end-to-end demand engine, having built programs, not just managed a channel or a vendor.
• Experience in a lean team where you were the person who executed the work.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar) with a demonstrated ability to move fast in HubSpot.
• Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation across a marketing stack.
• Strong Working Knowledge of marketing operations, account-based marketing, and search fundamentals.

Requirements

• Experience with Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars.
• Comfort with attribution methodology and its limits. Familiarity with a BI layer such as Tableau is a strong plus.
• Hands-on experience with an ABM or intent platform (ZoomInfo, 6sense, Demandbase, Clay, or similar).

Benefits

• Annual base salary between $110-130k commensurate with experience.
• Bonus potential up to 10% annually.
• Full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.