[Hiring] Demand Generation Manager @Hyland

Role Description

The Lead Demand Generation Manager is an experienced individual contributor responsible for developing, executing, and optimizing integrated demand generation programs that support pipeline growth within assigned regions, industries, or market segments. This role translates business priorities into targeted demand plans — leveraging marketing levers such as digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration to create and accelerate qualified pipeline.

The Lead Demand Generation Manager monitors program performance, identifies risks and opportunities, and recommends actions to improve conversion, engagement, and revenue impact — partnering closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, Campaigns, and Sales teams to drive measurable business outcomes through coordinated execution and continuous optimization.

Responsibilities

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments.
• Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
• Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions.
• Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution.
• Establish and track KPIs to measure demand generation effectiveness.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of B2B marketing experience, including 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales or revenue teams to support pipeline and revenue goals.
• Demonstrated ability to design and execute integrated demand generation programs.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies.
• Strong communication, project management, analytical, and stakeholder management skills.

Requirements

• Experience leveraging AI and automation tools to improve marketing effectiveness.
• Demonstrated ability to manage program timelines, dependencies, deliverables, and stakeholder communication.
• Experience preparing and presenting performance insights and recommendations to sales and marketing stakeholders.
• Proven ability to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings.
• Experience translating segment, regional, or industry priorities into coordinated marketing programs.

Benefits

• 401(k) Retirement Savings
• Flexible Schedule
• Paid Time Off
• Medical, Dental, Vision
• Volunteer Paid Time Off
• Wellness Reimbursement
• Paid Parental Leave
• Sabbatical Program