[Hiring] Demand Generation Manager @Akkadian Labs

Role Description

You thrive in complex B2B environments, driving demand through Account-Based Marketing - direct enterprise channels and, through partner ecosystems including authorized resellers, service providers, and integration partners. You understand how to build scalable partner-led programs, co-marketing motions, and joint pipeline engines that create predictable demand.

You bring rigor to how pipeline gets built, working backward from the ARR target to determine how much qualified pipeline needs to be in motion at any given time, and you hold yourself accountable to that math. You dig into account and funnel data regularly, not just to report on it, but to catch where deals are stalling and bring sales clear, specific recommendations on what to do next. You care as much about clean, standardized data (HubSpot lifecycle stages, attribution, partner association) as you do about the campaigns themselves, because you know unreliable data undermines every decision built on top of it. Equal parts analyst and operator, you turn every dollar of spend into measurable pipeline, revenue, and customer impact.

Core Responsibilities

• Build, manage, and continuously refine orchestrated, account-based and partner-based campaign sequencing.
• Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates).
• Ensure focus on the right accounts and the right people in them.
• Maintain and update ICP inclusion/exclusion criteria; continuously rescore and prioritize Tier 1–3 accounts.
• Maintain and continually update buying committee maps across target accounts.
• Own the account-level funnel as the core measurement framework for demand generation performance.
• Continuously analyze account and funnel data to identify where accounts are stalling.
• Activate partners as a primary route to market.
• Establish partner prioritization criteria based on ICP alignment.
• Maintain and continually update the mapping of priority partners to target accounts.
• Track and report partner-sourced versus partner-influenced pipeline.
• Develop and execute partner-led demand generation programs.
• Build scalable partner enablement and activation workflows.
• Standardize HubSpot data structure and attribution.
• Run the weekly, monthly, and quarterly operating cadence that reports progress against targets.

Leadership Responsibilities

• Supervise the Marketing Coordinator, setting clear goals and measuring progress.
• Provide ongoing feedback and coaching and conduct formal performance reviews.
• Support the Marketing Coordinator's development by identifying growth opportunities.

Supporting Responsibilities

• Develop messaging and assets that resonate with our ICP.
• Partner with leadership to review and reallocate budget for maximum ROI.
• Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.
• Stay ahead of industry trends and explore AI-powered tools.
• Optimize the website for SEO, UX, and conversion.
• Lead high-impact field and virtual events.
• Meet KPIs including CAC, payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity.

Qualifications

• 5+ years in B2B SaaS marketing with significant experience generating pipeline through partner-led go-to-market.
• Demonstrated track record building partner co-marketing programs that produce measurable sourced or influenced revenue.
• Proven success scaling revenue and pipeline with clear KPI ownership.
• Experience building and maintaining ICP and account-tiering frameworks.
• Experience running ABM, paid search/social, and lifecycle email programs.
• Familiarity with buying-committee mapping methodologies.
• HubSpot fluency, including lifecycle stage tracking and campaign management.
• Experience partnering directly with sales on funnel-stage and deal-level analysis.
• Hands-on experience with AI-powered marketing tools.
• Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills.
• Strong storyteller and copywriter able to translate technical value into compelling campaigns.
• Certifications welcome: Google Analytics IQ, HubSpot Reporting, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.
• Bachelor’s degree appreciated, but proven performance and demand generation expertise matter most.

Benefits

• Fully remote environment.
• Competitive benefits package including medical, dental, and vision.
• Company-paid life insurance and disability policies.
• 401(k) with a generous matching program.
• Paid time off.