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Demand Generation Manager
@Formic
[Hiring] Demand Generation Manager @Formic
Mar 22, 2025 - Formic is hiring a remote Demand Generation Manager. 💸 Salary: $1 - $100 usd. 📍Location: USA.
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Role Description
As the Demand Generation Manager, you will play a vital role in driving the growth and success of our company by deploying a full-funnel lead generation marketing strategy to power revenue opportunities.
- Own the demand generation playbook—design, execute, and optimize multi-channel campaigns that drive awareness, engagement, and action.
- Plan and track against monthly lead generation targets for the middle and bottom of the funnel.
- Work closely with content, video, and graphic design team members to support content creation that will drive lead generation success.
- Test and scale the right ICPs & value props across platforms, continually refining approach based on performance data.
- Manage paid media (PPC, LinkedIn, retargeting, etc.)—acquire new leads efficiently while staying within budget.
- Optimize SEO & content clusters to increase inbound traffic and drive high-intent prospects to the site.
- Design and optimize nurture programs to keep leads engaged and accelerate deal velocity through the funnel.
- Measure success through MQL > SQL > Closed-Won tracking, ensuring sales-ready leads are being created at the right cost per acquisition (CAC).
- Partner with Sales Operations to enhance lead flow tracking in HubSpot and Salesforce, ensuring a seamless handoff to sales.
- Continuously analyze performance and report insights to senior leadership, making data-backed recommendations for growth.
Qualifications
- You have a proven track record of generating B2B leads and delivering results in a fast-paced business environment.
- 4+ years of B2B experience in leading SEO, PPC, paid acquisition, email marketing, social media, website page development, content marketing, and marketing automation.
- Strong analytical mindset—you’re comfortable with data and use it to refine creative execution.
- A creative, entrepreneurial spirit with a passion for creating exceptional B2B content.
- Strong cross-functional collaboration skills and the ability to work with various departments with a high degree of autonomy.
- Naturally driven leader that constantly strives to succeed.
- Experience communicating results to senior leadership.
- Excellent communication skills in a remote work environment, including email and project plans.
- Flexibility to adapt to evolving business needs.
- For candidates located in the greater Chicago area, you're willing and able to work on a hybrid basis (3+ days/week as needed) in our Woodridge, IL headquarters.
Requirements
- Experience in the industrial automation, robotics, and/or manufacturing space.
- Marketing to food, beverage, and CPG manufacturing operations teams.
- Extensive work and high level of comfort with Hubspot and Salesforce.
Benefits
- Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world.
- 99% coverage on our base Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian, with buy-up options, as well.
- FSA & DCFSA.
- Life insurance, Short-Term Disability, and Long-term Disability plans (covered at 100%) via Guardian.
- Employee Assistance Program.
- Paid parental leave.
- Company-sponsored 401k.
- Home Office Stipend for remote and hybrid roles.
- Monthly Phone/Internet Reimbursement.
- Flexible time off policy and 10+ company holidays.
- Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$1 - $100 usd
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 22, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
