[Hiring] Demand Generation & Lifecycle Marketing Manager @Nscale

Role Description

Reporting to the Senior Growth Marketing Lead, you'll own account-based demand generation programs that turn engagement from Nscale's enterprise audiences into qualified pipeline.

• Hit the ground running with ABM, using target-account priorities, buying committees, intent, engagement, and sales insight.
• Build and execute integrated programs across curated events, email, paid media, content syndication, webinars, and retargeting.
• Own the nurture and follow-up journeys that move prospects from first engagement through to meaningful sales conversations.
• Help turn successful account plays into repeatable programs across segments and regions.
• Work closely with various teams to bring campaigns to market with speed and commercial impact.

Qualifications

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing.
• Hands-on experience building and running account-based programs for enterprise audiences.
• A track record of building programs from scratch rather than inheriting them.
• Experience moving from a target-account list to an executable program.
• Hands-on program experience across nurture flows, email, webinars, event-led motions, content syndication, or paid campaigns.
• A technical product background, ideally in cloud, infrastructure, SaaS, AI, or developer tools.
• Fluency in marketing automation and CRM, particularly HubSpot.
• An analytical eye for campaign and account-level performance.
• Strong project management and writing skills.

Requirements

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix, and follow-up.
• Collaborate with Sales to align on account priorities, engagement plans, signals, handoff, and next actions.
• Plan, launch, and optimize integrated campaigns across various channels.
• Build and optimize nurture journeys by persona, funnel stage, product interest, intent, and account fit.
• Define campaign logic, engagement signals, and follow-up rules.
• Use account intent, campaign engagement, and sales feedback to identify account progress.
• Partner with Product Marketing, Content & Brand, and Developer Marketing.
• Partner with Global Events on demand motions around roundtables, conferences, and field programs.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution, and account-level reporting.
• Stand up entirely new motions from a blank page.
• Use AI, martech, campaign data, and sales feedback to personalize programs.

Benefits

• Highly competitive package (base + equity + bonus) with reviews every 12 months.
• Join the fastest-growing tech startup with opportunities to push boundaries and collaborate with brilliant minds.
• Dynamic progression plan tailored to your ambitions.
• Human-First Flexibility: A flexible workplace that trusts Nscalers to deliver.
• Competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.

Salary Range

$90,000 — $150,000 USD