[Hiring] Demand Generation Lead @Lorikeet

Role Description

We're hiring a Demand Generation Lead to own pipeline generation for North America. Today, demand gen at Lorikeet is spread across several people who each carry a piece of it alongside their day jobs — this role exists to change that. You'll be the first person whose sole focus is building the machine that fills our pipeline.

You'll own a North American pipeline target and work backwards from it — designing and executing the mix of events, webinars, industry programs, and campaigns that gets us there. You'll also help shape how demand gen scales as a function as we grow, defining the playbook rather than inheriting one. This is a mid-senior role for someone who's comfortable being accountable to a hard revenue-linked number with a high degree of autonomy over how they hit it.

What you'll do

• Own the North American pipeline target and build the quarterly plan that gets us there.
• Design and run the full demand gen program mix: field events, executive dinners, webinars, industry programs, and integrated campaigns.
• Work backwards from pipeline goals to channel-level targets, budgets, and forecasts, and report clearly on what's working and what isn't.
• Partner closely with Sales to ensure every program converts — tight handoffs, fast follow-up, and shared accountability for pipeline quality.
• Build the demand gen operating infrastructure from scratch: campaign tracking, attribution, and reporting that give us a real view of the funnel.
• Identify which channels and plays are worth scaling and which to kill, iterating quickly with limited resources.
• Define the demand gen playbook for Lorikeet as we grow, laying the foundation for the function's future team and budget.

Qualifications

• 4–7 years of demand generation experience in B2B SaaS.
• Spent foundational years at a public software company where you learned what best-in-class demand gen looks like.
• 2–3 years at an early-stage startup (under ~100 people) building the demand gen function from zero — choosing channels, setting up systems, and owning outcomes without a big team or budget.
• Hands-on experience across the program mix: field events, webinars, executive dinners, and industry programs, not just digital campaigns.
• Think in pipeline, not MQLs — you work backwards from revenue targets and can defend your math.
• Operate with high autonomy and low need for direction, and are relentless about follow-through.
• Care about the quality of the pipeline you create, not just the volume — you see Sales as your customer.
• Curious about AI and excited to help define what an AI-first company looks like from the inside.

Benefits

• A culture that's genuinely different: low ego, high trust, no tolerance for talented jerks.
• Flexible working hours and a commitment to work-life balance.
• A front-row seat to building something meaningful in a fast-moving Series A company.
• Performance recognized in real time, with promotions happening when you're ready.
• Every person at Lorikeet uses AI in their day-to-day work with unrestricted access and no usage limits.
• Twice a year, the whole company flies to Hawaii for team-building and collaboration.
• A recruitment process built on respect, with informal chats and a paid work trial.