[Hiring] Demand Generation Lead @Origin

Role Description

Origin is seeking a Demand Generation Lead to build and execute programs that turn awareness into qualified pipeline and sustainable growth. This is a hands-on, strategic individual contributor role for someone who can both do the work and determine what excellence looks like.

• You’ll own demand generation across paid search, LinkedIn, Reddit, and emerging channels.
• Develop campaign strategy, launch and optimize programs, analyze performance, and identify new opportunities to reach and engage our ideal customers.
• Use AI to improve campaign execution, automate repetitive work, and build systems that make demand generation more efficient and scalable.
• Explore opportunities across media, podcasts, content, and partnerships.
• Bring a strong understanding of our ideal customers and the cybersecurity market to create relevant, differentiated, and measurable campaigns.
• This role offers meaningful ownership from day one, working autonomously within a team.
• Help shape the demand generation function as Origin grows.

Qualifications

• 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline.
• Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads.
• Strong strategic and analytical judgment with the ability to connect marketing activity to pipeline and business outcomes.
• Experience with marketing automation, CRM and marketing technology platforms such as HubSpot and Clay.
• Demonstrated ability to use AI to improve the quality, speed and scalability of marketing work.
• Highly autonomous, curious and comfortable working in a lean, fast-moving environment with a strong experimentation mindset.

Requirements

• Experience in cybersecurity or information security, ideally in B2B SaaS.
• Experience marketing technical products to B2B audiences.
• Experience with Reddit Ads, Webflow, CRO, SEO, or GEO.
• Experience with Clay, AI-powered marketing workflows, or automation.
• Experience with media, podcasts, partnerships or other emerging demand generation channels.

Benefits

• Fully remote team across the US & Canada.
• Built on trust, autonomy, and excellence.
• Generous healthcare.
• Flexible PTO.
• Home-office support.
• Freedom and resources to thrive.
• Prioritize quality and collaboration.
• Commitment to building impactful security solutions with precision.