[Hiring] Demand Generation Lead @Europe & America

Role Description

We’re seeking a hands-on Demand Gen & Brand Marketing Lead to build their brand, audience, and growth engine from scratch. This is a high-impact, generalist role covering:

• Brand & social media strategy
• Content & storytelling
• Events & field marketing
• Outbound campaigns
• SEO & organic growth
• Marketing ops & analytics

You’ll own how they show up in the market—defining our voice, positioning, and commercial growth.

Key Responsibilities

• Brand & Content
  • Build the brand across LinkedIn, X, Instagram, YouTube, and emerging channels
  • Develop multi-channel content strategy (posts, articles, videos, newsletters, website copy)
  • Create compelling content explaining AI, Agentic Commerce, and conversational shopping
  • Establish tone of voice, visual identity, and content standards
  • Track performance and optimize for engagement and conversions
• Events & Field Marketing
  • Plan and execute industry events
  • Develop pre/post-event campaigns to maximize attendance and follow-up
  • Represent at events, drive booth traffic, and capture qualified leads
  • Measure event ROI (attendance, meetings booked, pipeline generated)
• Outbound Demand Generation
  • Build targeted outbound campaigns (Apollo, Clay, Outreach-style automation)
  • Segment audiences by industry, company size, and buying signals
  • Optimize sequences for response rates, meeting conversion, and pipeline contribution
  • Collaborate with sales to align campaigns with revenue goals
• SEO & Organic Growth
  • Develop SEO and content strategy to attract high-value prospects
  • Manage agencies/freelancers for content, design, and PR
  • Optimize website for conversions and lead capture
  • Track organic traffic, rankings, and inbound leads

Qualifications

• 3–5 years in demand gen, brand marketing, or growth marketing (B2B SaaS/AI preferred)
• Strong writing, storytelling, and content creation skills
• Experience with social media, SEO, and marketing automation (Apollo/Clay/Outreach)
• Hands-on event execution and outbound campaign management
• Analytical mindset with experience tracking KPIs and revenue impact

Preferred Qualifications

• AI/e-commerce/retail tech experience
• Salesforce/HubSpot familiarity
• Experience working with founders/executive teams
• Indiana-based