[Hiring] Demand/Field Marketing Lead @Hyland

Role Description

As a Lead Field Marketer at Hyland, you'll be a key driver of demand within the company's named account model — building and executing top-tier marketing experiences that create pipeline, deepen sales alignment, and deliver measurable revenue impact. You'll collaborate closely with sales leaders, SDRs, product marketing, solution marketing, and campaign teams to develop regional strategies and bring them to life through world-class events, ABM programs, and data-driven field campaigns.

This is a role for a strategic, results-oriented marketer who thrives at the intersection of creativity and commercial impact, and who knows how to turn bold ideas into programs that move the needle.

Your Role Responsibilities – Here's What You'll Do

• Collaborate with demand generation and sales leaders to develop regional marketing strategies aligned with business goals.
• Proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, executive roundtables, and dinners.
• Design and implement pre- and post-event engagement strategies to maximize attendance, participation, and lead conversion.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital approaches.
• Interlock with regional and industry field sales leaders and account executives to ensure ongoing alignment on priorities.
• Lead awareness, communication, and enablement efforts with sellers to support adoption of marketing strategies and campaigns across the field.
• Develop and manage the regional marketing budget to optimize spending and maximize ROI.
• Track and analyze program performance using key metrics, provide regular reporting, and make data-driven recommendations for continuous program optimization.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging.
• Mentor and develop team members while operating as an innovative thought leader contributing to department-wide growth and best practices.

Qualifications

• Five or more years in B2B marketing with three or more years of field marketing experience.
• Proven record of enabling and partnering with sales to achieve revenue goals.
• Successful history of creating and implementing marketing programs that engage new prospects and customers.
• Strong experience in account-based marketing (ABM), demand generation, and multi-channel digital programs.
• Demonstrated ability to plan, execute, and oversee a variety of world-class events.
• Strong cross-functional project management, organizational, and time management skills.
• Excellent written and verbal communication skills with a strong ability to influence without ownership.

Requirements

• Experience with marketing performance analytics, data visualization, and business intelligence tools.
• Demonstrated ability to evaluate, select, and manage vendors contributing to field marketing programs.
• Experience working with sales development representatives (SDRs) to define end-to-end revenue management processes.
• Demonstrated strategic mindset with the ability to manage complexity and handle objections.
• Bachelor's degree or equivalent combination of education and experience sufficient to successfully perform the principal duties of the role.

Benefits

• Career development resources.
• Wellbeing programs.
• Innovation practices.