Role Description
Weβre looking for a Field Marketing Manager to build and scale highly targeted programs that create pipeline, accelerate strategic opportunities, deepen customer relationships, and strengthen our partner ecosystem.
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Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences.
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Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories.
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Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities.
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Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement.
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Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners.
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Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture.
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Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives.
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Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI.
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Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up.
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Build repeatable playbooks that scale successful field programs across regions and audiences.
Qualifications
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Thinks like a revenue owner, not an event planner.
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Understands that great field marketing starts with the right accounts, not the right venue.
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Builds strong relationships with Sales and becomes a trusted partner to the field.
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Operates independently and thrives in fast-moving environments.
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Highly organized with exceptional attention to detail.
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Comfortable balancing strategy with execution.
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Brings creativity while remaining focused on measurable business outcomes.
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Uses AI tools to improve planning, research, content creation, and execution.
Requirements
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5+ years of B2B SaaS field marketing, ABM, or event marketing experience.
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Proven experience generating measurable pipeline through field programs.
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Experience partnering closely with enterprise sales teams.
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Experience building account-based marketing campaigns.
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Experience planning executive-level customer events.
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Experience working with technology partners or channel organizations.
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Strong project management and organizational skills.
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Experience measuring attribution, pipeline influence, and program ROI.
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Excellent written and verbal communication skills.
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Comfortable operating in a lean, high-growth environment.
Benefits
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Remote First culture, potential for company-wide in-person gatherings.
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Home office allowance for remote workers.
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Meaningful equity.
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Comprehensive health, vision, and dental benefits - country dependent.
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Generous paid time off and paid holidays.
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401k match program (US only).
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No punks, no jerks culture.
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Growth opportunities and ability to move up within the company.
Company Description
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution.
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We foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy.
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Weβre caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.