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Marketing
Customer Marketing Manager
@Veriforce LLC
[Hiring] Customer Marketing Manager @Veriforce LLC
Mar 22, 2025 - Veriforce LLC is hiring a remote Customer Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
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Role Description
The objective of the Customer Marketing Manager at Veriforce is to increase the value that customers see, so they will be motivated to engage more and expand their usage of our products, services, and exceptional team. In addition, the Customer Marketing Manager will continue to build a multi-channel engagement program at a scale that helps drive consistent messages that drive customer engagement and satisfaction.
- Fuse business strategy, operational insight, tactical execution, and data analytics to gain a deep understanding of our customers.
- Drive customer lifetime value through measurable, actionable, and scalable motions to increase product usage and reduce product churn.
- Generate existing customer expansion opportunities: Develop and execute customer cross-sell and upsell campaigns, along with tracking and reporting mechanisms to highlight campaign success and learnings.
- Lead customer enablement initiatives to ensure the best customer experience to drive customer adoption and create additional value through upselling and cross-selling.
- Partner with Customer Success on programs to move customers through the customer journey.
- Monitor the marketplace to keep ahead of best practices, best-in-class vendor opportunities, and strategies of our competitors and other leading marketers.
- Manage and maintain engagement and advocacy programs; continually recruit new customer advocates.
- Activate customer base as ambassadors: Turn our customers into promoters of our brand by building out testimonials and case studies.
- Work with the Product Marketing Team to help communicate and drive adoption of new product launches.
- Collaborate with Product and CS to prioritize and drive product adoption.
- Perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within our current customer base.
- Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor and meet targets on a monthly, quarterly and annual basis.
- Oversee customer communications through complex behavior flows via email and in product messaging while managing retention efforts.
- Closely monitor email and other campaign performance, as well as implement plan modifications for optimal results.
- Regularly identify trends in targeted marketing and CRM strategies to glean insights on best practices and innovative ideas around customer retention.
- Drive learning and optimization through experimentation, creative iteration, and testing.
Qualifications
- 8+ years of B2B Marketing experience with a focus on retention and expansion ideally within SaaS or enterprise technology.
- Bachelor’s degree in Marketing, Business, Economics, or a similar field.
- Experience in both B2B SaaS sales-assisted and self-service motions.
- Proven success in campaign planning and execution, including multi-channel strategies that drive lead generation, engagement, and conversion.
- Deep understanding of digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, and analytics tools.
- Demonstrated analytical skills with the ability to take large sets of data and make sensible decisions.
- A strong communicator who is comfortable developing and presenting marketing strategies and campaign performance to team members and senior leaders.
- Familiarity with martech stacks, including email, in-product messaging, personalization, and A/B testing platforms.
- This role is ideal for a strategic, results-driven marketer who thrives in high-growth, data-driven environments and is eager to take ownership of executing a customer expansion marketing strategy.
Benefits
- 100% paid employee medical and dental insurance.
- Monthly contributions to Health Savings Accounts.
- A 401(k) match that is immediately fully vested.
- Outstanding time off benefits.
- Paid time off for volunteer activities.
- Remote work.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 22, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
