[Hiring] Customer Marketing Lead @Tapcheck Inc.
Apr 06, 2025 - Tapcheck Inc. is hiring a remote Customer Marketing Lead. 💸 Salary: $120,000 - $130,000 annual base salary + bonus + equity. 📍Location: USA.
Role Description
We are looking for an experienced and motivated Customer Marketing Lead to join our Growth Marketing team. As the primary top funnel strategist, you’ll be accountable for developing, deploying, testing, and optimizing multi-channel adoption tactics across email, push notification, SMS, and landing pages in direct support of new client launches and our large database of existing clients. Your goal is to drive initial awareness, engagement, and ultimately new user registrations for Tapcheck.
This role reports into the Sr. Director of Growth Marketing and will work in close strategic coordination with our Customer Success, Product Marketing, Product, Engineering, and Data teams. The ideal candidate is a proven upper funnel adoption strategist and multi-channel subject matter expert with a passion for driving growth. This is a high-visibility, high-impact role in a fast-growing scale-up.
What You’ll Do:
- Develop and deploy hyper-personalized, multi-channel adoption tactics for new and existing clients across email, push notification, SMS, and landing pages with emerging opportunities in other paid and owned channels
- Develop and deploy recurring promotions with a keen focus on generating positive ROI, while supporting broader Product-Led Growth (PLG) initiatives
- Regularly author strategy briefs for stakeholder buy-in that clearly capture the intent of your work, required dependencies, and how success will be measured
- Regularly monitor, analyze and document both channel (sends, clicks) and business metrics (funnel starts, registrations), providing insights and recommendations for improvement to stakeholders and leadership
- Create, maintain and improve deep audience segmentation and personalization strategies based on known and emerging user behavior, demographics, and traits
- Design and implement sophisticated test roadmaps that optimize campaign performance and show increment lift
- Collaborate closely with cross-functional teams, including Customer Success, Product Marketing, Product, Engineering, and Data
Qualifications
- 5+ years in Customer Marketing or an adjacent function like Lifecycle Marketing with a strong understanding of outbound channel best practices (email, SMS, push notification) and funnel strategy
- Deep hands-on experience with Braze or a comparable communications platform (Iterable, Marketo) is required, including a strong understanding of automation logic, asset creation, channel test structure, and sophisticated targeting and personalization
- Experience working strategically alongside Sales, Product, and Data teams
- Excellent written and verbal communication skills with experience presenting to leadership groups
- Operationally excellent with a strong analytical mind—you let the performance data guide everything you do
- A self-starter with strong project management skills with a focus on ruthless prioritization
- Experience optimizing landing pages and deploying other paid and owned channels is a plus
- Experience working in fast-growing scale-ups a plus
Requirements
- This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI
Benefits
- Competitive Base + Bonus + Equity
- Flex PTO
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401K Match
- Compensation: $120,000 - $130,000 annual base salary + bonus + equity. The actual base salary will depend on numerous factors such as: location, experience, training, knowledge, and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time.
Equal Employment Opportunity Policy
Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$120,000 - $130,000 annual base salary + bonus + equity
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 06, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
