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Senior Paid Media Strategist
@Northern
[Hiring] Senior Paid Media Strategist @Northern
Apr 12, 2025 - Northern is hiring a remote Senior Paid Media Strategist. 💸 Salary: unspecified. 📍Location: Canada.
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Role Description
We’re on the hunt for an experienced Senior Paid Media Strategist (Digital Advertising Strategist) to join our growing team and lead the development and execution of paid media strategies across key client accounts.
- Create and run high-performing campaigns that drive meaningful business outcomes.
- Take ownership of paid media campaigns across platforms like Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn, and more.
- Lead client communication, providing clear performance insights, strategic recommendations, and polished presentations.
- Mentor others, champion best practices, and serve as a quality control check to ensure top-tier work delivery.
Qualifications
- 5+ years of experience in digital advertising, with a focus on paid campaign execution.
- Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience.
- Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube.
- Hands-on experience managing campaigns in Facebook and Google Ads, with strong familiarity in SEM, PPC, and CPM trends.
- Comfortable presenting campaign metrics and performance insights, both internally and to clients.
- Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset).
- Google Ads and Google Analytics certifications are preferred.
- Strong analytical mindset with the ability to make data-driven decisions.
- Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills.
- Supreme attention to detail.
- Comfortable with daily video conferencing and remote communication tools.
Requirements
- Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn.
- Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results.
- Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement.
- Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders.
- Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals.
- Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams.
- Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations.
- Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance.
- Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise.
- Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts.
Benefits
- Robust Benefits plan, including a Health Spending Account.
- Wellness Programs & EAP.
- Fitness Reimbursement Program.
- Vet Care Program.
- RRSP Matching.
- Profit-Sharing Performance Bonuses.
- Endless Professional Growth Opportunities.
- Delicious Meals & Company Social Events.
- Free Onsite Parking.
- Referral Bonus Program.
- Flexible work environment - so you can work where & when you work best.
- Allowance to help set up home office.
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 12, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
