[Hiring] CTV & Programmatic Media Buyer @Talent Hackers

Role Description

We’re hiring a CTV & Programmatic Media Buyer to manage and scale performance-focused television and streaming campaigns across several consumer verticals, with a primary emphasis on Final Expense insurance. You’ll oversee the entire media buying process, including:

• Channel strategy
• Audience development
• Campaign setup
• Optimization
• Creative planning

The goal is to generate qualified inbound calls through effective direct-response video advertising. You should bring strong experience in programmatic and connected TV buying and be comfortable working across multiple CTV and OTT platforms. You’ll use campaign data to continuously improve:

• Audience selection
• Creative direction
• Budget allocation

Success in this role will be measured by tangible acquisition outcomes such as:

• Cost per qualified call
• Lead quality
• Conversion performance

Qualifications

• 3-5 years media buying experience in CTV/OTT and programmatic media buying, ideally in a direct-response or lead-gen environment
• Strong understanding of video ad creative — what drives response, how to script for intent, and how to iterate based on performance
• Experience with call tracking/attribution platforms and reading CPA/ROAS-style reporting
• Analytical mindset — comfortable in spreadsheets and reporting tools, translating data into action
• Excellent (C-level) English communication and cross-functional collaboration skills
• Ability to work full-time CST or EST-aligned hours

Requirements

• CTV experience in the insurance lead gen space (Final Expense, Medicare, etc.)