[Hiring] CRO Specialist @Publicis Groupe Holdings B.V

Role Description

We are looking for a CRO Specialist to lead the optimization of the digital experience through experimentation, UX/UI, and user behavior analysis. This person will play a key role in improving website and app conversion rates by combining data-driven insights with design thinking.

• Design and execute experiments (A/B tests, multivariate testing) focused on data-driven optimization and visual performance.
• Identify friction points throughout the conversion funnel using analytics tools, heatmaps, and qualitative research.
• Propose and prototype design improvements aimed at increasing conversion rates (landing pages, user flows, UI components).
• Collaborate with Product, Marketing, and Development teams to implement and launch experiments.
• Analyze test results and translate findings into actionable insights.
• Maintain and prioritize an experimentation backlog based on business impact.
• Ensure visual consistency while optimizing micro-interactions to improve conversion.

Qualifications

• 2 years of experience in Conversion Rate Optimization (CRO).
• Hands-on experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar tools.
• Strong analytical skills with experience using Google Analytics, Mixpanel, Amplitude, or equivalent analytics platforms.
• An experimentation mindset with a strong results-oriented approach.

• Nice to Have:
• Basic front-end knowledge (HTML, CSS, JavaScript).
• Experience using Figma to present experiments and design hypotheses.
• Previous experience in e-commerce, SaaS, or growth-focused teams.
• Background in user research or behavioral science.

Benefits

• 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.