[Hiring] CRM Strategist @Domaine

Role Description

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
• Strategy Roadmap & monthly presentations
• Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
• Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
• Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
• Complex Klaviyo logic, production & technical support
• Reporting & Insights development
• Client Happiness
• Account & Scope Management

Qualifications

• Excellent time management and communication skills
• 4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
• eCommerce/ retail lifecycle experience critical, preferably across verticals
• Experience maximizing loyalty engagement strategies in email + SMS
• Proven track record of exceptional performance in building lifecycle marketing revenue
• Proven track record structuring and delivering ongoing testing to continuously improve performance
• Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
• Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus
• Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
• Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Benefits

• Competitive Healthcare with Dental & Vision
• Retirement savings plan with employer matching
• Competitive PTO policy with paid time off at end of year
• Flexible working schedule
• Remote-first culture
• Home office stipend
• Apple gear
• Continued education and personal development opportunities