Role Description
The CRM Strategist is an experienced well-rounded digital marketer who supports the implementation & adoption of CRM tools across the business. They will help manage the CRM platforms via implementation, rollout of new features & functionality and user communications & training.
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Support cross-departmental initiatives by serving as a subject matter expert across the organization, providing consultation and best practices for various CRM systems.
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Work with clients to analyze business requirements and workflows for their student marketing initiatives.
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Lead CRM platform maintenance, troubleshoot issues, create user training materials, and communicate updates.
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Identify and recommend areas within the CRM that can be improved via automation and third-party tools.
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Support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs.
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Implement innovative business and CRM trends to ensure campaign success.
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Communicate insights, learnings and actionable recommendations to stakeholders at all levels across the organization in an effective way.
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Help ensure information is integrated across marketing campaigns, optimized for specific delivery channels.
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Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate.
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Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight.
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Other duties as assigned.
Qualifications
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4+ years of relevant professional experience required.
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Bachelorβs Degree in relevant field.
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In-depth understanding of the capabilities and constraints of Salesforce, Slate, Element451 or similar CRM system.
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Strategic thinking and problem solving with the ability to thrive in a fast-paced environment.
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Strong stakeholder management and communication.
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Presentation skills with a high degree of comfort with both large and small audiences.
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Strong organizational skills as well as the ability to adapt quickly to changing priorities, assignments, and roles.
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Proven self-motivation to take initiative and master new tasks quickly.
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Experience working in agile development environments.
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Demonstrated desire for continuous learning and improvement.
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Strong attention to detail skills as well as ability to work collaboratively and independently.
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Proven track record of driving decisions collaboratively, resolving conflicts, and ensuring follow through.
Requirements
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The pay range for this position is $70,000-$78,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience.
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This position is eligible for an annual bonus in addition to a full range of benefits.
Benefits
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Medical Insurance
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Life Insurance
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Dental Insurance
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Vision Insurance
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PTO
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Paid Parental Leave
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Paid Holidays
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Short Term Disability
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Long Term Disability
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401K
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Educational Assistance