[Hiring] CRM Marketing Manager @Live Nation Entertainment

Role Description

Assist with audience segmentation for various sales marketing initiatives, supporting the Premium line of business.

• Lead the production of email marketing campaigns for designated markets to customers and prospects based on approved guidelines and standards.
• Facilitate AI-driven sales tools, including script writing, multivariate testing, and reporting.
• Monitor AI-driven sales tools and automations, reporting irregularities, performance issues, or opportunities for improvement.
• Maintain and update internal training materials and technical documentation, ensuring documentation reflects current processes, features, and best practices.
• Assist with reports and dashboards, including creating and modifying basic reports, across various Salesforce products.
• Perform routine data operations, including imports, updates, deduplication, and hygiene tasks to maintain accuracy and consistency.

Reports to CRM Director – Premium Sales.

Qualifications

• Bachelor’s Degree preferred.
• Experience with ESPs and email marketing (Salesforce Marketing Cloud experience is a plus).
• Strong understanding of database concepts and segmentation.
• Comfortable working with large data sets and the ability to interpret actionable insights.
• Knowledge of analytics tools such as Google Analytics and Tableau.
• Proficient in Microsoft Office tools, specifically Excel.
• Experience with Photoshop or graphic design software preferred.
• Strong analytical and problem-solving skills with a willingness to learn, adapt, and be open to change.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
• 401(k) program with company match, stock reimbursement program.
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support.
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
• Volunteer time off, crowdfunding match.