[Hiring] CRM Manager @Gypsy Collective

Role Description

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

• Operational tasks:
  • Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
  • Create monthly promo plan and execute it;
  • Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);
  • Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.
• Additional responsibilities:
  • Segment users based on lifecycle stage, gaming, and payment behavior;
  • Collaborate with designers and content managers on creatives and campaign texts;
  • Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.
• Team and cross-functional collaboration:
  • Work closely with VIP, Promo, BI, Product, Content, and Support teams;
  • Participate in planning the quarterly CRM roadmap;
  • Prepare campaign reports and presentations;
  • Collect and implement player feedback (in collaboration with CS and VIP teams).

Qualifications

• 3+ years of experience as a CRM Manager in Gaming;
• Understanding of key retention metrics and strong analytical skills;
• Knowledge of structures and mechanics of personalized communication;
• Experience building automated and trigger-based campaign flows;
• Confident user of Customer.io, Braze, Smartico, or similar platforms;
• Copywriting skills (of course with AI) and basic HTML for email templates;
• Experience working with Tier 1 markets — a plus;
• English proficiency - Upper-Intermediate level or higher (team communication is in English).

Benefits

• 💸 Flexible payment options: choose the method that works best for you;
• 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;
• 📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;
• 🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;
• 🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;
• 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
• 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.