[Hiring] CRM & Lifecycle Marketing Specialist - Growth Marketing @AppLovin

Role Description

AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager. Our growth marketing team is focused across the entire customer lifecycle. We're looking for a CRM & Lifecycle Specialist to take ownership of their slice of this function, work alongside our CRM lead, and grow their scope as the platform does.

The ideal candidate is AI-fluent, understands the advertiser funnel, is comfortable finding their own answers in the data, and loves problem solving.

What You'll Own

• The advertiser lifecycle: Building and improving the automated programs that take someone from signup to active spender, and back again when they lapse.
• CRM data quality: Understanding the data flows from our data platform through Salesforce into HubSpot, verifying and fixing issues at source.
• The automation layer: Setting up recurring workflows, automating advertiser outreach and lead follow-up.
• The measurement: Tracking what's working end-to-end, consistently running tests and iterating to drive improvements.
• The expansion: Developing CRM beyond email, including LinkedIn, direct mail, SMS, gifting, and event-driven outreach.

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Tech stack: HubSpot and Salesforce experience.
• Familiarity with ad platforms, audience building, marketing automation, and email.
• Comfortable with big data; ability to write SQL and query large datasets.
• AI-fluent; experience using tools like Claude or Cursor.
• Self-starter with strong problem-solving instincts.
• Proven ability to drive measurable improvement in activation, engagement, or retention.

Nice to Have

• Workflow automation experience.
• Familiarity with PostHog, Superset, Trino, or other big data platforms.
• B2B SaaS, adtech, or e-commerce background.
• Email deliverability experience — sender reputation, authentication, inbox placement.

Benefits

• Competitive total compensation package with a pay-for-performance rewards approach.
• Equity eligible.
• Health Insurance: Medical, Dental, Vision, Life, Disability.
• 401(k) Retirement Plan.
• Unlimited Discretionary Time Off.
• 10 paid holidays per year.
• 80 hours of paid sick leave per year.