[Hiring] Creative Strategist @SweetSpot Heating and Cooling

Role Description

We are hiring a creative strategist who will own paid ad creative end to end:

• Research, angles, hooks, scripts, briefing creators and editors, and the learnings that turn winners into the next batch.
• This is not a "make pretty ads" role and it is not strategy-only.
• You will direct really strong video editors and UGC creators.
• You will use AI (including Claude Code) as your production engine for research, hooks, scripts, and variants.

We are looking for strong raw talent with real direct-response instincts who wants ownership and serious training, and who wants to grow into a top-tier strategist with us.

• You will get mentorship, a proven creative system, and weekly learnings reviews.
• In return, we expect pace, curiosity, and work you can defend.

What you will do:

• Build the research base first: homeowner avatars, desires, objections, competitors, and our own ad account history. No angles before research.
• Plan concepts in a structured roadmap, each with angle, avatar, desire, mechanism, authority, awareness level, emotion, positioning, and urgency.
• Write hooks and scripts built for the first 3 seconds: one desire, one avatar, one message per ad.
• Brief UGC creators and editors so clearly they can execute with no follow-up call, and review their work to a finished, launch-ready ad.
• Run the testing system: from one winning angle, build structured iterations where each variation tests something named.
• Run the learnings: label every ad (Breakthrough, Spend Winner, KPI Winner, Loser), state why it performed, and turn that into the next round.
• Hit 20 to 30 finished, launch-ready ads per month at full pace, working with our editors and AI workflows.

Qualifications

• Direct-response ad experience: you have written ads that ran as paid social (Meta or TikTok) and you can show them.
• A testing system, not just good taste. You can explain how you turn one winner into 20 variations.
• Research discipline. Your hooks trace to evidence, not guesses.
• AI fluency: you already use AI tools in your creative workflow and can show how.
• Execution: you have briefed creators or managed editors and shipped finished ads.
• Ownership mindset: you talk about business outcomes, not just outputs delivered, and you close feedback loops: you learn, you apply, you show what changed.
• Local services or lead generation experience is a plus, not a requirement.

Requirements

• Contract (1099), remote, month-to-month: $4,000 to $8,000 per month, 40 hours per week, based on experience.
• Performance bonus structure discussed after the trial month, tied to winning ads.
• Growth path: this seat grows into leading the creative team.
• One of the paths we model is editor or strategist to team lead as spend scales.

Our hiring process (exactly how it works)

• Short application: portfolio of ads you wrote that actually ran, plus 3 short answers (your testing system on a real winner; one ad you iterated and what it tested; your AI workflow).
• Interview 1 (30 minutes): screening and craft in one call, run as a working session on your past ads: what did you learn, how did you apply it, what feedback loops did you complete.
• Paid test: $100 flat, 48 hours, capped at 4 hours of work, paid regardless of outcome. A short research snapshot, hooks, scripts, an iteration plan and an execution plan for a real scenario.
• Interview 2 (final, with the owner): we walk your test together and you defend your choices. References are checked after this call (we will ask to speak with one past employer). Two interviews total, no more.
• Paid 30-day trial at your full agreed monthly rate, with daily contact, mentorship and a weekly check-in. Written decision at day 30.
• We hire off the test and the trial, not the interview. If you are the kind of strategist who would rather prove it than pitch it, apply.