[Hiring] Senior Creative Strategist @Bmg360

Role Description

BMG360 is seeking a highly strategic, data-driven Senior Creative Strategist to lead the development and optimization of performance-focused creative strategies across paid and organic digital channels, with a primary emphasis on YouTube. The ideal candidate brings deep expertise in YouTube's advertising and organic ecosystems, understanding how creative strategy influences audience engagement, brand discovery, demand generation, and conversion performance.

This role sits at the intersection of creative strategy, performance marketing, organic content, and audience insights. The successful candidate will understand not only what makes compelling creative, but also how to tailor creative concepts, formats, messaging, and execution to specific platforms, placements, and stages of the customer journey.

We are looking for someone who can connect creative storytelling with measurable business outcomes, build actionable creative testing and optimization roadmaps, and serve as a strategic partner to both clients and internal teams.

Qualifications

• 5–7+ years of experience in digital creative strategy, performance creative, video strategy, or integrated paid and organic content strategy.
• Deep, demonstrated expertise in YouTube creative strategy across both paid advertising and organic channel growth.
• Proven experience developing creative strategies for top-of-funnel awareness, demand generation, consideration, and conversion-oriented campaigns.
• Strong understanding of Google Demand Gen campaigns, YouTube advertising formats, placement-specific creative requirements, and creative optimization best practices.
• Hands-on strategic experience growing and optimizing organic YouTube channels, with a demonstrated understanding of YouTube Analytics, audience retention, search optimization, and recommendation-driven discovery.
• Strong understanding of how creative strategy should differ across paid versus organic environments while supporting an integrated brand and performance strategy.
• Experience developing structured creative testing frameworks and translating performance data into actionable creative recommendations.
• Working knowledge of YouTube SEO, organic search, and the evolving role of video in AI-powered search and discovery.
• Experience collaborating with paid media, production, analytics, and SEO teams.
• Strong client-facing communication, presentation, and strategic storytelling skills.
• Ability to manage multiple client initiatives, prioritize competing needs, and independently drive strategic deliverables.

Requirements

• Serve as the subject matter expert for YouTube paid creative strategy, with a deep understanding of how creative impacts performance across awareness, consideration, and conversion campaigns.
• Develop YouTube-first creative strategies for Video Reach, Video View, Demand Gen, and other applicable Google advertising campaigns.
• Understand creative requirements and best practices across YouTube placements and formats, including:
  • Skippable and non-skippable in-stream video
  • YouTube Shorts
  • In-feed video
  • Bumper ads
  • Connected TV
  • Demand Gen video and image inventory
• Recommend creative formats, aspect ratios, messaging structures, video lengths, and calls to action based on campaign objectives and placement requirements.
• Apply creative best practices around audience hooks, pacing, storytelling, branding, product positioning, and conversion-oriented messaging.
• Partner with Paid Media teams to align creative recommendations with audience targeting, campaign structures, placement strategies, and media performance.
• Develop structured creative testing methodologies to evaluate messaging, formats, concepts, video lengths, and audience engagement.
• Analyze creative performance across key metrics such as view rate, watch time, engagement, CTR, CPA, ROAS, and incremental lift, as applicable to campaign objectives.
• Translate performance insights into ongoing creative iterations and production recommendations.

Benefits

• Compensation is commensurate with experience.

Company Description

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse.

Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.