[Hiring] Creative Strategist @hiry.agency

Role Description

A Day in the Life of a Creative Strategist:

You’ll drive the ideation, testing, and scaling of high-impact campaigns while balancing innovation with scalability.

Your responsibilities include:

• Strategic Planning & Market Analysis:
  • Conduct creative planning to identify competitor trends, market gaps, and opportunities for innovation.
  • Develop detailed creative briefs for campaigns, specifying concepts, actor reuse strategies, budgets, and shot lists to minimize revisions.
• Execution & Testing:
  • Prioritize weekly tests based on performance data, allocating resources to high-potential concepts.
  • Maintain a creative testing backlog, categorizing new ideas.
  • Oversee end-to-end production: brief designers/videographers, resolve blockers.
• Insights & Iteration:
  • Transform performance data into actionable insights, sharing learnings with cross-functional teams.
  • Use your insights to celebrate wins, refine underperforming concepts, and brainstorm iterative improvements.
  • Integrate weekly customer insights from surveys into creative adjustments.
• Cross-Team Collaboration:
  • Partner with marketing and product teams to align campaigns with inventory launches or seasonal promotions.
  • Submit finalized briefs and concepts to executives for quality control, incorporating feedback to meet brand standards.

Qualifications

• Creative Portfolio: 2+ years in ad creative strategy, with examples of scalable campaigns for D2C e-commerce brands.
• Data Focused: Strong ability to interpret metrics and A/B test results to guide creative decisions and optimize campaign performance.
• Market Research Expertise: Proven skill in reverse-engineering competitor strategies and identifying white-space opportunities in the market.
• Production Savvy: Experience managing video shoots, photo shoots, or UGC collaborations remotely across distributed teams.
• Platform Knowledge: Deep understanding of digital marketing platforms, especially Meta and TikTok, for e-commerce advertising.
• Strategic Communication: Exceptional ability to align stakeholders and inspire creative teams to deliver on brand objectives.
• Remote Work Proficiency: Demonstrated ability to meet deadlines and collaborate effectively in distributed teams across time zones.

Requirements

• Obsessed with performance: Every ad must outperform the last, constantly pushing boundaries to improve results.
• Hungry to learn: Constantly testing, analyzing, and absorbing trends to stay ahead of industry development.
• Data-driven & instinctive: Trusts numbers but knows what converts through both analytics and creative intuition.
• Competitive & relentless: Tweaks ads until they print money, never settling for mediocre performance.
• Fast thinker, even faster executor: Moves at startup speed with no hand-holding, able to rapidly implement strategies.
• Scrappy problem-solver: Finds a way to make things work with available resources, no excuses for obstacles.
• Takes ownership: Doesn't need reminders, just gets it done without supervision or micromanagement.
• Adaptable: Comfortable pivoting strategies based on real-time performance shifts or supply chain changes.

Benefits

• Lead innovative campaigns and shape the creative vision of a growing and expanding brand in D2C Ecom space.
• Make an impact with a growing team, a chance to implement the skills you’ve learned with an eager to learn team.
• Opportunity to upskill with mentorship from our Creative Leaders, who are experts in this space.
• Yearly Training budget to continue your development and stay up to date with new trends.
• Grow your career by being part of a growing team, with opportunities to grow into a more senior position, hiring and training other Creative Strategists.
• Earn bonuses based on your creative concepts.
• Work from anywhere in the world with flexible hours to accommodate global collaboration.
• Collaborate with a team that values expertise, initiative, and results.