[Hiring] Creative Strategist @Agencia de Reclutamiento Natulim

Role Description

We are looking for a highly creative, performance-driven and consumer-oriented person to become the creative engine behind our growth in the Italian market. Creativity is at the heart of this role.

Your main responsibility will be to develop, test and continuously improve advertising creatives, identifying new ways to communicate our value proposition and stand out in the market. You will combine creative thinking with performance analysis, using data to understand what works, generate new ideas and improve the effectiveness of our campaigns.

We are looking for a creative thinker who knows how to turn ideas into advertising that sells.

Responsibilities

• Creative Strategy & Performance Ads
  • Develop creative concepts and advertising angles tailored to the Italian market and consumer.
  • Identify new ways to communicate Natulim's value proposition, product benefits and competitive advantages.
  • Generate compelling hooks, messages, storytelling concepts and creative formats that capture attention and drive conversions.
  • Research Italian consumer behaviour, cultural insights, social media trends, competitors and successful advertising approaches to inspire new creatives.
  • Develop creative hypotheses and translate them into actionable concepts for paid advertising.
  • Create clear and effective creative briefs for internal teams, content creators, UGC creators and external partners.
  • Explore different creative approaches, including UGC, testimonials, product demonstrations, problem-solution concepts, educational content and other performance-driven formats.
  • Collaborate with the Creative and Paid Media teams to produce, launch and test new advertising creatives.
  • Analyze creative performance to understand which hooks, angles, messages and formats work best, using these insights to generate new ideas and improve existing concepts.
  • Continuously iterate on successful creatives, finding new variations and opportunities to scale their performance.
  • Build a repeatable and scalable creative testing system that consistently generates fresh ideas and advertising assets for the Italian market.
  • Ensure that advertising feels authentic and relevant to Italian consumers, rather than simply translating campaigns from other countries.
• Creative Performance & Growth
  • Monitor creative and campaign performance to understand which concepts generate the strongest results.
  • Use relevant KPIs such as CTR, CPA, CAC, ROAS and CVR to evaluate creative effectiveness and inform new hypotheses.
  • Identify the relationship between creative messaging, audience response and conversion performance.
  • Work closely with the Paid Media team to understand campaign results and turn performance insights into new creative opportunities.
  • Prioritize creative initiatives based on their potential impact on acquisition and business growth.
  • Test, learn, iterate and continuously improve the creative strategy based on results.
• E-commerce, CRO & CRM
  • Identify opportunities to improve the customer journey and conversion rate across the Italian e-commerce experience.
  • Contribute ideas to optimize product pages, landing pages, promotions, bundles and value propositions.
  • Understand how creative messaging connects with the website experience and influences conversion.
  • Contribute to CRO initiatives and A/B testing by identifying opportunities to improve the customer journey.
  • Support the alignment of advertising creatives with CRM campaigns and customer communications.
• Italian Market Insights
  • Develop a strong understanding of the Italian consumer, including their needs, motivations, objections, purchasing habits and perceptions of sustainable cleaning products.
  • Identify local insights, cultural nuances and consumer pain points that can inspire effective advertising concepts.
  • Research Italian competitors, DTC brands, social media trends and relevant creative approaches.
  • Identify opportunities to differentiate Natulim and strengthen its positioning in the Italian market.
  • Bring new ideas and creative perspectives to the central team in Spain, helping adapt Natulim's communication to local consumer expectations.

Qualifications

• Native Italian speaker with professional English proficiency.
• A strong creative mindset and the ability to generate original, compelling and commercially relevant ideas.
• A genuine interest in advertising, consumer psychology, storytelling and understanding what makes people pay attention and buy.
• Ability to turn consumer insights into creative angles, hooks, concepts and advertising messages.
• Understanding of social media content and digital advertising formats, particularly Meta Ads.
• Ability to think beyond standard advertising approaches and propose fresh ways to communicate a product's value.
• Understanding of performance-driven creative principles, including testing different concepts, analyzing results and iterating based on learnings.
• Ability to combine creativity with analytical thinking and use data to improve creative decisions.
• A proactive, hands-on and autonomous approach to work.
• Entrepreneurial mindset and ability to thrive in a fast-paced, international environment.
• Experience in Creative Strategy, content creation, digital advertising, performance marketing or a related creative role is desirable.
• Experience with Shopify, e-commerce management, CRO, CRM or Klaviyo is a plus.

What Will Make You Stand Out

• A genuine obsession with creative ideas that sell.
• A strong portfolio of advertising concepts, social media campaigns, UGC ads or other performance-driven creative work.
• Experience developing creative testing frameworks or iterating on ads based on performance data.
• The ability to move quickly from insight → idea → concept → creative → test → learning → iteration.
• A strong understanding of consumer psychology, hooks, storytelling and effective product communication.
• Experience working with DTC brands, e-commerce businesses, startups or high-growth companies.
• The ability to identify creative opportunities that competitors are overlooking.
• A deep understanding of the Italian consumer, culture and market dynamics.
• Experience creating advertising that feels native to the Italian market, rather than simply translating campaigns from another country.
• Experience with Shopify, CRO, CRM or broader Growth initiatives is an additional advantage.

Benefits

• Full remote work with a flexible working environment and the autonomy to organize your work.
• A central creative role: your ideas will directly influence how Natulim communicates with and acquires customers in Italy.
• High ownership and impact, with the opportunity to shape the creative strategy of a growing European brand.
• A key role in a high-growth company with an ambitious international expansion plan.
• A young, international and collaborative team working across different European markets.
• A fast-paced and entrepreneurial environment where ideas are encouraged, tested and developed quickly.
• Real responsibility from day one, with the freedom to propose and implement new creative initiatives.
• Close collaboration with the central team in Spain across Creative, Paid Media, Growth and E-commerce.
• A culture focused on experimentation, learning and continuous improvement.
• Competitive compensation, aligned with experience and responsibilities.
• The opportunity to grow professionally alongside a rapidly expanding European DTC brand.