[Hiring] Creative Strategist @RZ HR Studio

Role Description

A rapidly growing US-based DTC beauty brand generating over $10M/month in revenue and is on a path toward $100M ARR, with creative performance serving as its single biggest growth lever, is looking for a Creative Strategist for their team. If you're obsessed with direct response marketing, consumer psychology, and creating winning Meta ads, this role was built for you.

What You'll Own

• Creative Strategy
  • Develop new marketing angles, hooks, concepts, messaging frameworks, and customer avatars.
  • Translate customer research into compelling direct-response creative strategies.
  • Identify opportunities to expand the brand's total addressable market through new messaging.
  • Consistently generate fresh concepts capable of scaling profitably.
• Customer & Market Research
  • Conduct deep customer research using product reviews, Reddit, forums, competitor ads, social media comments, and other first-party feedback.
  • Identify customer pain points, desires, objections, buying motivations, and emotional triggers.
  • Continuously monitor competitors, market trends, and emerging creative opportunities.
  • Build a growing library of customer insights to fuel future campaigns.
• Scriptwriting & Creative Development
  • Write high-converting scripts for Meta and other paid social platforms.
  • Develop advertorial concepts, UGC scripts, VSLs, and other direct-response creative assets.
  • Ensure every script is built around clear customer psychology and persuasive storytelling.
  • Produce approximately 15 net-new creative concepts each week without sacrificing quality.
• Creative Production
  • Prepare clear creative briefs for editors, designers, and content creators.
  • Collaborate closely with production teams to ensure creative vision is executed effectively.
  • Review finished assets and recommend improvements prior to launch.
  • Maintain consistency across messaging while continuously testing new approaches.
• Creative Performance Analysis
  • Analyze performance metrics including Hook Rate, Hold Rate, CTR, CPA, ROAS, Thumb Stop Ratio, and other creative KPIs.
  • Determine which concepts should be scaled, iterated, or discontinued based on data.
  • Extract actionable learnings from every creative test.
  • Build structured feedback loops to improve future creative output.
• Creative Testing & Optimization
  • Continuously develop and launch new creative experiments.
  • Iterate on winning concepts to maximize longevity and profitability.
  • Balance creative volume with consistent quality and performance.
  • Recommend new testing opportunities based on customer behavior and campaign results.

Qualifications

• Experience as a Direct Response Copywriter, Creative Strategist, or Performance Creative working for a DTC/eCommerce brand or creative agency.
• Personally created ad concepts or scripts that generated over $100,000 in profitable ad spend.
• Strong understanding of consumer psychology, awareness levels, customer avatars, and direct response marketing principles.
• Proven ability to explain why creatives succeed or fail using performance data—not opinions.
• Experience analyzing creative metrics including Hook Rate, Hold Rate, CPA, ROAS, CTR, and other advertising KPIs.
• Exceptional customer research skills using reviews, Reddit, forums, social media, and other consumer feedback sources.
• Highly coachable with a growth mindset and willingness to iterate quickly based on feedback.
• Ability to consistently generate high volumes of original creative concepts without sacrificing quality.
• Passion for studying winning advertisements, maintaining swipe files, and continuously improving creative performance.