[Hiring] Creative Marketing Specialist @Vana Foundation

Role Description

As the Creative Marketing Specialist, you’ll be responsible for bringing Vana’s vision to life through creative content and campaign execution, with a focus on social channels.

• Creative Campaign Development:
  • Collaborate with the leadership team to define and implement campaigns that elevate Vana’s brand, highlight its innovative technology, and inspire adoption across key communities.
  • Support the planning and execution of marketing campaigns that grow awareness and drive engagement.
  • Craft compelling narratives that resonate with diverse audiences, from crypto enthusiasts to mainstream users.
• Content Creation:
  • Identify emerging trends in Web3, AI, and technology to keep Vana ahead of the curve.
  • Develop and produce engaging, high-quality content for social media, blogs, newsletters, and other platforms.
  • Create content that highlights Vana’s mission, technology, and role in the decentralized data and AI ecosystem.
  • Write captivating copy, design visuals (or work with design resources), and ensure all content aligns with Vana’s brand voice and guidelines.
• Campaign Execution:
  • Leverage current trends in crypto, AI, and Web3 to create timely and shareable content.
  • Collaborate with the team to manage Vana’s social media accounts and schedule posts to ensure consistent, active engagement.
  • Monitor and engage with Vana’s community across channels, responding to comments, questions, and conversations.
  • Partner with influencers and ambassadors to amplify Vana’s reach and build a network of advocates.
• Analytics & Optimization:
  • Set clear KPIs and regularly analyze performance data to assess the impact of marketing campaigns.
  • Track and report on content performance and campaign metrics.
  • Continuously optimize strategies and content to improve engagement, conversions, and brand visibility.
  • Use insights to optimize future content and campaigns for maximum impact.

Qualifications

• 2+ years in content creation, social media management, or digital marketing (crypto, Web3, or tech experience is a bonus).
• Strong copy writing, editing, and visual content creation skills (basic design skills in Canva, Figma, or similar tools are a plus).
• Proven ability to grow and engage audiences across platforms like X (Twitter), LinkedIn, Instagram, and Telegram.
• A keen eye for spotting trends and crafting content that resonates with diverse audiences.
• Ability to manage multiple projects, stay organized, and deliver high-quality content on time.
• Interest in Web3, crypto, or AI, with a desire to learn and grow in the space.

Benefits

• Collaborate with a forward-thinking team at the forefront of Web3 and AI innovation.
• Gain hands-on experience shaping the narrative for a visionary project.
• Flexible, remote work environment with opportunities for growth.