[Hiring] Creative Marketing Specialist @Natulim

Role Description

We are looking for a Creative Marketing Specialist who will be responsible for the strategy and creative concepts of our paid ads.

• Analyze customers, their needs, problems, objections, and purchase motivations.
• Search for new communication angles for our products.
• Create advertising concepts for Meta Ads and other paid social channels.
• Develop hooks, headlines, copy, and CTAs.
• Write scripts for UGC, reels, video ads, and landing pages.
• Create briefs for graphic designers, editors, and UGC creators.

Research and inspiration:

• Analyze competitor ads and other DTC brands.
• Regularly use Meta Ads Library, TikTok Creative Center, and other sources of inspiration.
• Observe trends in advertising and social media.
• Search for new formats and ways to communicate products.
• Translate trends into ads that fit the brand and have specific sales goals.

Performance Creative:

• Monitor results and analyze which hooks capture attention.
• Determine which angles convert best.
• Assess why specific creatives work.
• Identify which parts of the ad should be changed.
• Create new variants based on data.

Collaboration with performance marketing:

• Work closely with those responsible for Meta Ads campaigns.

Qualifications

• Strong sense of advertising and social media.
• Ability to analyze why a specific ad works.
• Skill in writing strong hooks and simple sales messages.
• Interest in consumer psychology.
• Understanding of the difference between "pretty content" and performance creative.
• Ability to combine creativity with data.
• Quick action and a love for testing.
• Self-sufficient and proactive.
• Ability to turn a loose idea into a concrete brief.
• Understanding of e-commerce and the customer journey.
• Comfortable using AI for research, ideation, analysis, or speeding up work.

Requirements

• Experience in e-commerce or DTC.
• Worked with Meta Ads.
• Created sales-focused ads.
• Familiar with UGC from the perspective of concepting and briefing.
• Ability to interpret basic advertising metrics.
• Use of Meta Ads Library and TikTok Creative Center.
• Interest in direct response marketing.
• Ability to leverage AI for creative work and research.
• Have a personal system for collecting inspiration, ads, hooks, and insights.

Benefits

• Real impact on Natulim's communication from the first insight to the finished campaign.
• Access to real performance data for testing and analysis.
• Room for personal ideas; not just executing existing briefs.
• Fast-paced environment where good ideas quickly become ads.
• Opportunity to experiment with new formats, UGC, AI, trends, and communication methods.
• Close collaboration with performance marketing, design, and e-commerce.
• International context with scalability across multiple European markets.
• High degree of autonomy and agency.
• Opportunity for growth in performance creative.