[Hiring] Creative Marketing Manager @Mindly

Role Description

We're looking for a Creative Marketing Manager to help us expand our product globally.

• Developing hypotheses and testing creative concepts across paid social channels (Meta, TikTok)
• Scaling winning concepts and opening new testing directions, including funnels and acquisition
• Conducting creative and competitive analysis of the market, trends, audience behavior, and best practices
• Analyzing test results (CTR, CPA, CPM, ROAS), iterating, and generating new hypotheses
• Preparing clear briefs for designers and following creative through to the final result
• Close collaboration within the team with AI Content Creators, UAM and PMM: brainstorming ideas, forming hypotheses, analyzing results
• Cross-team collaboration with product and analytics teams

Qualifications

• 1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role
• Understanding of how performance marketing works — you read data and enjoy marketing metrics
• Analytical approach to decision-making — able to analyze large volumes of data and draw conclusions from it
• A rare mix of creative and analytical thinking — you can generate strong creative ideas while staying structured, systematic, and metrics-driven
• A clear view of what "success" looks like for your creatives: you track success rate and unicorn-rate of your creatives and can speak to concrete numbers
• Proven track record creating creatives on Meta, TikTok, and launching ideas that deliver measurable results
• Experience creating UGC and storytelling content, plus writing copy that drives action
• Practical, hands-on experience using AI in your workflow — for competitor research, brief writing, ad variation generation, and creative analysis
• Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (competitor research, hypothesis testing, and understanding when to kill an underperforming market) will be a huge plus

Requirements

• Remote-first, but ideally, you should be in the CET or EET time zone

Benefits

• 20 days of paid vacation (we’re flexible with days off)
• A fast-growing product company where you are a key part of our success
• Competitive salary
• Therapy on Mindly
• A strong team of A-players

Company Description

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable!