[Hiring] Senior Social Creative & Conversion Manager @DC Thomson

Role Description

As our Senior Social Creative & Conversion Manager, you'll translate audience insight, product priorities and commercial objectives into high-performing social creative across Findmypast, the British Newspaper Archive and selected international markets.

You'll own the journey from creative concept through to execution, analysis and optimisation, helping ensure our social activity works harder to drive registrations, trials and subscriptions.

Working closely with Brand, Performance Marketing, Product, UX, CRM and Analytics teams, you'll help create seamless customer experiences that connect compelling content with commercial outcomes.

What You'll Be Doing

• Developing and delivering social-first creative strategies that support audience growth, acquisition and subscription objectives.
• Creating platform-native content across Meta, TikTok, YouTube and emerging social channels.
• Owning short-form video production from concept and scripting through to filming, editing and publishing.
• Building creative campaigns that bring family history and historical storytelling to life for modern audiences.
• Running creative tests and experiments to improve performance across paid and organic social channels.
• Using customer insight, analytics and market trends to inform content direction and optimise results.
• Working closely with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys.
• Collaborating with creators, agencies and platform partners to extend reach and engagement.
• Exploring responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards.

Qualifications

• Proven experience delivering high-performing social media and content campaigns.
• Strong expertise in short-form video creation, including scripting, shooting and editing.
• Experience developing content for Meta, TikTok and YouTube.
• A track record of improving paid and organic social performance through testing and optimisation.
• Strong analytical skills and confidence using data to guide decisions.
• Experience working across multiple stakeholders, managing priorities and delivering results.
• An understanding of customer acquisition, conversion and digital marketing funnels.
• Curiosity, creativity and a willingness to experiment with new formats, technologies and ideas.

Requirements

• Growing qualified audience reach and engagement across priority brands.
• Increasing registrations, trials and subscriptions through effective social creative.
• Identifying and scaling winning content through continuous testing and learning.
• Improving the customer journey from social engagement through to conversion.
• Delivering high-quality creative work efficiently and consistently.
• Sharing insight, learning and best practice that helps the wider business succeed.

Benefits

• Flexibility of remote working.
• Support of a collaborative team.
• Opportunity to make a measurable impact on products used by millions of people worldwide.