[Hiring] Conversion Rate Optimization Manager @1-800Accountant

Role Description

We are currently seeking a Conversion Rate Optimization Manager to join our marketing team. This role will report to the Director of Digital Marketing and work with the Director of Web Analytics, growth marketing, and website development teams to strategize, prioritize, and execute on A/B and multivariate tests aimed at increasing our online conversions and website performance across all business lines.

• Own CRO and personalization strategy, analytics, and technology.
• Develop and maintain an aggressive experimentation and insights roadmap.
• Execute continuous optimizations across web surfaces.
• Create personalized and highly targeted website experiences based on key segments and personas.
• Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience.
• Spot and troubleshoot bugs and other issues within existing landing pages.
• Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests.
• Own paid landing page performance and help increase efficiency from paid programs.
• Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs.
• Report frequently on what you are learning and share insights about our ICP and CRO activities.

Qualifications

• 3+ years of conversion optimization experience.
• Understanding of CRO best practices from latest testing strategies to new technologies.
• Direct, hands-on and recent experience with A/B testing tools (ex: VWO, Mutiny, Google Optimize, Optimizely).
• Experience thinking analytically and making data-driven decisions.
• Exceptional communication skills with the ability to translate findings into recommendations in a simple and effective manner.
• Experience finding solutions for complicated problems.

Requirements

• Strong understanding of web technologies, including HTML, DOM, CSS, APIs, and Javascript.
• Applied mathematics/statistics experience.
• Understanding of paid marketing channels including but not limited to paid social (i.e. LinkedIn), SEM (i.e. Google Ads) and how they interact with website analytics.
• Experience using web analytics tools (i.e. Google Analytics or homegrown tools).
• Understanding of UI/UX, web design and best practices.
• Experience with e-commerce purchase flows is a plus.

Benefits

• Eligibility: Benefits begin the 1st of the month after 60 days of employment.
• Company-Paid Benefits: Basic Life Insurance and Long-Term Disability.
• Optional Benefits: Various medical, dental, vision, and disability insurance options through United Healthcare, as well as Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, and Pet Insurance.
• 401K: Available after 6 months of employment with a company match and vesting schedule.
• Paid Time Off (PTO): 15 days accrued.
• Compensation: $100k-$120k annually with 15% bonus potential.