[Hiring] Content & SEO Operations Specialist @Breezeway

Role Description

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters. Fully remote. Based in Spain.

What You'll Own

• Technical SEO & AEO
  • On-Site SEO Infrastructure
    • Own the internal link structure across the website and blog
    • Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
    • Manage 301 redirects, canonical tags, and URL strategy
    • Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
  • Website Health & Technical Maintenance
    • Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
    • Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
    • Work with dev and HubSpot to implement fixes and verify resolution
  • Off-Site SEO & Link Building
    • Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
    • Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
    • Manage outreach for comparison and alternative pages
    • Monitor referring domains and disavow toxic backlinks
• Content Operations & Strategy
  • Content Operations
    • Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
    • Manage the content calendar and prioritization pipeline
    • Review and publish content, ensuring every piece meets on-page requirements before going live
    • Oversee content refresh cycles
    • Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
  • Keyword & Competitive Intelligence
    • Maintain and update the keyword map across all topic clusters using Ahrefs
    • Track competitor movements on target keywords
    • Run quarterly content gap analyses and update the content queue accordingly
    • Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns
  • Reporting & Revenue Attribution
    • Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
    • Own GA4 conversion goal setup and maintenance

Qualifications

• At least 2 years in SEO, content operations, or a combined digital marketing role
• Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
• Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
• Ability to read data and make prioritization decisions independently

Requirements

• Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling (nice to have)
• Experience with Clearscope, Surfer SEO, or Frase (nice to have)
• Familiarity with AirOps or similar AI content workflow tools (nice to have)

Who you are

• You think in systems, not tasks — you want to build something that compounds
• You're comfortable owning a channel with revenue targets, not just traffic metrics
• You can communicate data clearly to non-technical stakeholders
• You're proactive about verification — you don't ship something without checking the source

Benefits

• Breezeway is an equal opportunity employer and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status.
• We embrace diversity and are committed to creating an inclusive workplace.
• We believe that respect fosters open-mindedness and curiosity, enabling us to gain valuable perspectives from our teammates, the market, and our clients.
• All qualified applicants will receive consideration for employment without regard to these factors.
• If you need accommodation during the application process, please let us know.