[Hiring] Content Marketing Specialist @Mappedin

Role Description

You own the day-to-day strategy and execution of our content program at Mappedin. This is a highly collaborative, roll-up-your-sleeves role. You'll be hands-on in the content itself while helping to execute the broader content strategy that drives organic growth, AI discovery, and pipeline. Working closely with product marketing, demand gen, and AEO/SEO tools, you'll plan, produce, and optimize content that not only ranks but converts, helping us define and lead the indoor mapping category in a fast-paced environment where content is a core growth engine.

You will be responsible for the following:

• Strategy & Planning
  • Execute the content strategy across the full funnel with a focus on driving organic growth, building pipeline, and increasing conversion rates.
  • Map content to buyer personas, funnel stages, and use cases, identifying category-defining angles and white space opportunities leveraging Mappedin's known buying roles.
  • Plan, prioritize, and sequence content production based on keyword opportunity, AEO prompt coverage, pipeline gaps, and commercial priorities.
  • Conduct keyword research and content gap analysis using tools like Ahrefs, Google Search Console, and HubSpot AEO to identify high-impact topics across SEO and AI search, and translate them into content briefs.
• SEO & AEO (AI Engine Optimization)
  • Ensure all content is structured for traditional search rankings and optimized for AI discovery (ChatGPT, Claude, Google AI Overviews, Perplexity).
  • Monitor and grow AI search visibility and share of voice and prioritize content investments accordingly.
  • Maintain and iterate on the prompt-based content generation workflow ensuring quality, brand voice, and discoverability standards are met at scale.
  • Collaborate with the SEO/AEO consultant to execute on technical recommendations.
  • Monitor GSC and Ahrefs for impression spikes, ranking jumps, and new keyword opportunities.
• Content Production & Operations
  • Audit and refresh legacy blog posts and resource pages based on traffic performance, keyword shifts, and conversion data.
  • Own the content workflow end-to-end, from ideation and brief creation, through drafting, SEO/AEO optimization, review cycles, CMS publishing, and post-publish performance tracking.
  • Evaluate and integrate AI-assisted content tools (e.g., Outrank.so, Claude-based workflows) to increase the speed and efficiency of content production.
• Growth & Conversion
  • Optimize content for conversion at every funnel stage by ensuring blog content and resource pages include clear paths to conversion.
  • Partner with demand generation to produce content assets (guides, blogs, email sequences) that support targeted account-based marketing efforts.
  • Create and maintain content resources that sales can use in outreach.

Qualifications

• Experience in content strategy and execution.
• Strong understanding of SEO and AI optimization techniques.
• Proficiency with tools like Ahrefs, Google Search Console, and HubSpot AEO.
• Ability to work collaboratively in a fast-paced environment.

Requirements

• Proven track record of driving organic growth through content.
• Experience in planning and executing content across multiple channels.
• Strong analytical skills to conduct keyword research and content gap analysis.
• Excellent writing and editing skills with attention to detail.

Benefits

• Competitive base salary: $90,000 - $110,000 CAD.
• 20 days of paid vacation, available from your first day.
• Comprehensive benefits from Day 1.
• A team of bar raisers with low ego and high ownership.