Role Description
The Client Marketing Manager plays a key role in driving engagement, awareness, and utilization of Bright Horizons services across a portfolio of valued client accounts. This strategic marketing leader partners closely with clients and internal stakeholders to develop and execute data-driven, multi-channel marketing programs that support client goals, enhance the employee experience, and deliver measurable business results. Combining creativity, analytical thinking, and relationship management, the Client Marketing Manager influences client success while contributing to retention, growth, and long-term partnership value.
This is a Remote position available in the United States.
Essential Functions/Responsibilities
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Lead the development and execution of strategic marketing plans for a portfolio of client accounts, driving awareness, engagement, and utilization of Bright Horizons services.
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Partner with clients and internal stakeholders to assess business needs, identify opportunities, and deliver data-driven marketing recommendations that influence client strategy and outcomes.
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Execute multi-channel marketing initiatives (e.g., launches, transitions, campaigns), ensuring alignment across stakeholders.
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Analyze marketing performance, synthesize insights, and make recommendations to optimize future campaigns and improve ROI.
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Act as a subject matter expert in client marketing, advising on best practices, communication strategies, and engagement approaches.
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Work with cross-functional partners (Creative, Channel, Client Relations) to align on priorities, messaging, and execution strategies.
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Manage day-to-day project tasks, ensuring deliverables are completed accurately and within established timelines.
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Identify opportunities to improve processes, tools, and marketing practices to drive operational efficiency and effectiveness.
Qualifications
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Bachelor's degree in marketing or related field - Required
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5 years of experience in Marketing or related field - Required
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Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction - Preferred
Requirements
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Strong project management skills; results-oriented and highly motivated.
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Ability to lead projects and take initiative on ideas with minimal supervision.
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Strong cross-functional communications skillset.
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Comfortable setting aggressive goals and exceeding them.
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Thrives in a team environment as well as in an individual setting.
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Function effectively under pressure and maintains a sense of humor.
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Willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization.
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Able to adjust quickly to changing priority of tasks.
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Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook.
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Detail-oriented and sets high standards for quality. Strong organizational skills required.
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Proven excellent written and verbal communication skills.
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Strong writing skills, review skills, and general creative βeye.β
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Self-starter with a sense of urgency and a commitment to delivering high-quality work consistently.
Benefits
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Medical, dental, and vision insurance.
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Paid vacation, sick, holiday, and parental bonding leave.
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401(k) retirement plan.
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Long-term and short-term disability insurance.
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Life insurance.
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Money-saving discounts and financial planning tools.
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Tuition assistance and education coaching.
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Caregiving support and resources for the children and adults in your family.
Compensation
The annual salary for this position is between $72,000 β $93,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Deadline to Apply
This posting is anticipated to remain open until 8/21/2026.