[Hiring] Channel Marketing Manager @Bitwarden

Role Description

We're hiring a Channel Marketing Manager to own partner marketing end-to-end — from partner onboarding and enablement to demand generation and events — across MSP, reseller, and VAR motions, prioritizing effort based on revenue potential and business urgency rather than spreading evenly across all three. This is an all-remote team and we're looking for someone located in the U.S. (Preferred East Coast/Central for EMEA support).

• Own the MSP channel marketing motion end-to-end: partner onboarding content, lifecycle email programs, enablement webinar series, and support the annual event calendar (e.g., MSP Summit, IT Nation Connect).
• Develop the annual Channel Marketing Plan: event selection, budget, campaign strategy, and executive approval process, in partnership with the Marketing and Sales leadership.
• Serve as the marketing primary point of contact for Channel Sales (MSP, reseller, VAR) — running the biweekly Channel Marketing meeting, managing the event intake process, and building/evolving the deliverables (templates, briefs, self-serve assets) that empower Sales to execute quickly and independently.
• Own reporting on program performance: pipeline influenced, partner engagement, event ROI, and progress against the $5M combined reseller/MSP revenue target, presented to marketing and sales leadership.
• Extend proven partner playbooks — onboarding sequences, enablement content, partner toolkits, prioritizing by revenue contribution and need (starting with enabling active partners).
• Build and drive a proactive, always-on partner demand generation strategy to drive net-new target partner interest (e.g., partners in uncovered territories/regions) with a coherent plan tied to pipeline and ARR targets.
• Manage the channel marketing budget across sponsorships, campaigns, and partner enablement programs, and make prioritization trade-offs as new event and partner requests come in.
• Partner with Marketing Operations, Comms, and Product Marketing to keep partner-facing content, campaigns, and the partner portal current and aligned to brand and product roadmap.
• Assist with the administration of the Bitwarden partner portal and ensure content is up-to-date, accessible, and aligned with go-to-market priorities.

Qualifications

• 7+ years of B2B channel, partner, or field marketing experience — ideally including work with MSPs, resellers, or VARs in a SaaS or technology company.
• Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction.
• Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up.
• Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement) — comfort partnering with marketing ops/automation owners to execute them.
• A track record of turning a reactive, request-driven function into a proactive, planned one — you build the calendar instead of just reacting to what lands in your inbox.
• Strong cross-functional collaboration skills — this role sits at the intersection of Growth Marketing, Channel Sales, and Marketing Operations, and will need trust from all three.
• Comfort with ambiguity and prioritization — you'll be handed more inbound requests (events, campaigns, partner asks) than one person can execute, and part of the job is deciding what not to do.
• Collaborative and adaptable mindset.
• Openness and authenticity combined with excellent communication skills.
• Excitement and enthusiasm for open source and for better internet security.
• Excellent problem-solving skills – you might not know all the answers, but you know how to find and communicate the solution.

Requirements

• Meeting with our Recruiting Manager.
• Interview with the Head of Growth Marketing and Operations.
• Interview(s) with Channel Sales stakeholders (e.g., Channel Sales Manager, Channel Sales AE).
• Interview(s) with Growth Marketing team members (e.g., Demand Generation, Product Marketing).
• Interview with the Chief Customer Officer.
• Reference calls.

Benefits

• Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world's largest organizations.
• Become an expert. You'll get immersed in the prominent technology markets of security and open source software.
• We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.
• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.