[Hiring] Brand, Social Media & Operations Associate @Assembly Industries

Role Description

The Brand, Social Media & Operations Associate will serve as the right hand to a US-based mountaineer and polar explorer, focusing on brand management, social media, website content, and client operations.

Key Responsibilities

• Brand Management (top priority)
  • Build and protect a founder-led brand, with the founder's visibility at its centre.
  • Grow brand presence in India to attract corporate sponsors for larger expeditions.
  • Run outreach to brand partners and sponsors using the founder's pitch and target list.
  • Support other visibility channels the founder prioritises, such as speaking engagements.
• Social Media
  • Execute the founder's content strategy across platforms: planning, posting, community engagement, and account management.
  • Turn 6–7 years of expedition photos and footage into engaging, story-led posts.
  • Write original, long-form captions and stories that hold attention, avoiding generic or AI-sounding content.
  • Edit short-form video and graphics, using AI tools to work at volume.
  • Flag content gaps and suggest shoots and topics for upcoming expeditions or city visits.
  • Work with the founder's outdoor writer/storyteller once on board.
• Website
  • Manage website content during and after the build.
  • Collect reviews and testimonials from past clients and keep the site current.
• Client Operations
  • Respond to and follow up with leads and past clients.
  • Book discovery calls with the founder and move leads through to sign-up.
  • Keep the business running while the founder is on expedition and offline.

Qualifications

• Demonstrated passion for mountaineering, trekking, or the outdoors.
• Strong storytelling and writing skills in English, with a portfolio of original work.
• 2+ years of brand or social media management experience, ideally with a personal or founder-led brand.
• Hands-on with short-form video editing and graphic design, including AI-assisted tools.
• Operations or client-facing experience: lead follow-up, scheduling, CRM hygiene.
• Self-directed and reliable, able to run independently while the founder is unreachable.
• Polished communication suited to US and international clients.

Nice to Have

• Personal trekking or climbing experience.
• Published writing in outdoor, travel, or adventure outlets.
• Experience with sponsorship or brand partnership outreach.
• Familiarity with Indian and South Asian diaspora audiences.
• Basic website CMS experience (e.g., WordPress, Webflow, Squarespace).