[Hiring] B2B Event Marketing Manager @Instacart

Role Description

Instacart's commercial event calendar, spanning premier industry tradeshows like Cannes Lions, Expo West, and Shoptalk Europe alongside owned executive programs and bespoke cultural hospitality experiences, needs dedicated, hands-on ownership for the next six months. Without this role, event logistics, vendor relationships, and cross-functional coordination across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative go unmanaged at a critical point in our B2B growth. This contract role exists to ensure every Instacart presence at a major industry event is executed with precision, on budget, and with measurable impact. By the end of the engagement, Instacart's reputation as a sophisticated event marketer in the eCommerce, AdTech, and CPG space will be meaningfully advanced.

What you'll cook up in your first year:

• Instacart's B2B event calendar is executed flawlessly across premier tradeshows (Cannes Lions, Expo West, Shoptalk Europe), executive programs, and bespoke hospitality experiences, with every event delivered on time and within budget.
• Event creative assets are produced in close partnership with marketing, creative, and sales teams, ensuring consistent brand representation across all touchpoints.
• Project plans, timelines, and budgets are built and maintained per event, giving stakeholders across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative clear visibility and alignment throughout.
• A reporting and measurement framework is in place that captures event performance and informs future investment decisions.
• Vendor and contract relationships are managed efficiently, with invoicing and negotiations handled smoothly to keep event operations running without friction.

Qualifications

• 5 to 10 years of B2B event marketing experience
• Hands-on Cannes Lions experience required
• Proven track record managing high-profile tradeshows and industry events
• Highly organized, with the ability to manage multiple events simultaneously in a fast-paced environment
• Strong written and verbal communication skills
• Experience with contract negotiation and vendor invoicing
• Comfortable with administrative duties and operational support
• Ability to travel 2 to 4 times during the contract period

Requirements

• Experience with Cvent, Salesforce, Google Sheets, or Excel
• Experience with events in the eCommerce, AdTech, and/or CPG marketing industries
• Experience managing large-scale events (100 to 600+ attendees)

Benefits

• Highly market-competitive compensation and benefits
• Remote work flexibility
• New hire equity grant and annual refresh grants