[Hiring] B2B Demand Generation Specialist @Zeo Consulting

Role Description

We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation.

• Build and maintain large, targeted prospect lists based on defined industries, verticals, and Ideal Customer Profiles (ICPs).
• Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.
• Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.
• Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.
• Operate and manage campaigns through HubSpot Marketing Hub Professional.
• Track prospect engagement and identify warmed prospects for SDR follow-up.
• Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.
• Coordinate with external creative resources when needed.
• Monitor and report campaign performance.
• Focus on improving the number of qualified meetings generated for the SDR team.

Qualifications

• 3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
• Strong professional English writing and communication skills.
• Strong B2B marketing and copywriting skills.
• Proven experience creating and executing outbound or demand-generation campaigns.
• Experience with CRM, marketing automation, prospecting, and advertising platforms.
• Strong analytical and experimental mindset.
• Ability to learn new tools such as Clay and Ocean.io quickly.
• Experience with HubSpot Marketing Hub is a strong advantage.
• Experience with LinkedIn advertising is a strong advantage.
• Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required.
• Able to work independently and execute campaigns from planning through performance analysis.

Requirements

• Full remote - aligned to PST (Pacific Time)
• Salary in USD
• Part time or full time job

Ideal Candidate Attributes

• Hands-on and execution-oriented.
• Strong in B2B copywriting and campaign messaging.
• Comfortable working with data and marketing technology.
• Experienced in prospect research and audience targeting.
• Analytical and willing to test, learn, and improve.
• Able to identify what makes a prospect more likely to engage.
• Focused on generating measurable results for the SDR team.