[Hiring] Associate, Paid Search Media @RKD Group, Inc.

Role Description

The Associate, Paid Search Media has four primary responsibilities:

• Google Ad Grant Management
• Paid Search Management
• Conversion Tracking
• SEO and Keyword Recommendations

The Associate plays a critical role in developing and executing paid search campaigns that drive targeted traffic and maximize return on investment for our clients or internal stakeholders.

Responsibilities and Expectations

Google Ad Grant Management

• Manage Google Ad Grants a minimum of once every two weeks.
• Standard Management includes, but is not limited to:
  • Writing and testing text ads
  • Writing and testing ad extensions
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
• Build and manage new campaigns at the request of clients and account teams, delivered through Workfront.
• Send Ad Grant reports to account teams for each client with an actively managed Ad Grant monthly.

Paid Search Management

• Manage paid search accounts a minimum of once each week.
• Standard Management includes, but is not limited to:
  • Writing and testing text ads
  • Writing and testing ad extensions
  • Adjusting bids to optimize for CPA
  • Reviewing and pacing budget against media plans
  • Selecting new keywords to target qualified traffic
  • Selecting new negative keywords to exclude unqualified traffic
  • Performing regular quality checks on conversion tracking
• Build and manage new paid campaigns at the request of clients and account teams, delivered through Workfront.
• Monitor monthly budgets and media plans for each individual client.

Conversion Tracking

• Set up conversion tracking at launch if possible using Google Tag Manager.
• Bring any issues outside the expected realm of expertise to the attention of the account and technical teams.

SEO and Keyword Recommendations

• Produce keyword recommendations for National client pages.
• Keywords can be informed by:
  • Keyword planner tools from AdWords, Bing or other sources
  • Research in the form of organic searches
  • Planned keywords for targeting, including long tail search terms
  • Planned copy for text ads driving to the page

Qualifications

• Excellent written and verbal communication skills
• Solid organizational skills including attention to detail and multitasking skills
• Experience with Workfront or similar applications
• Strong working knowledge of Microsoft Office

Requirements

• Bachelor’s degree in business, advertising, marketing or related fields
• Minimum 1 year’s experience or a solid internship in a similar environment
• Experience managing paid search campaigns on platforms such as Google Ads or Microsoft Advertising is a plus
• Proficiency in using digital marketing tools and platforms, including Google Analytics is a plus

Benefits

• Highly competitive compensation commensurate with experience
• Full range of benefits