[Hiring] Associate Marketing Lifecycle Manager @Hasbro

Role Description

We're looking for a meticulous and data-driven Associate Lifecycle Marketing Manager to join our Marketing team on a contract basis. In this role, you will help build and implement lifecycle marketing programs that deepen player engagement, drive retention, and support key product moments across email and in-app messaging channels.

• Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency.
• Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys.
• Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
• Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals.
• Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team.
• Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting.
• Help maintain list health, suppression logic, and compliance standards across messaging channels.

Qualifications

• Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar).
• Strong attention to detail — you catch errors before they go out the door.
• Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting.
• Clear written and verbal communication skills; able to collaborate effectively across teams.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• A genuine interest in games or the games industry is a plus.
• 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.

Requirements

• Experience with mobile app messaging (push notifications, in-app messages).
• Familiarity with HTML/CSS for email template editing.
• Experience working on global consumer brands.
• 4-year college degree or equivalent experience.

Benefits

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay