Role Description
We are hiring an Associate Manager, Paid Marketing, DoorDash for Business, to run a paid media program from start to finish that accelerates catering growth. You will lead with paid search across Google, Bing, and Performance Max, then expand into Meta, TikTok, and LinkedIn, using a consumer-style performance approach with business buyers in mind. Success is measured by customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates.
You will report into Senior Manager, Performance marketing on our B2B Growth Marketing team in our Growth Marketing organization.
You’re excited about this opportunity because you will…
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Own the profit and loss (P&L) and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
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Run paid search across Google, Bing, and Performance Max, and expand into paid social on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
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Lead a steady plan of A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
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Help grow into newer markets for DoorDash for Business and increase market penetration for new products with paid marketing.
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Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.
Qualifications
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You have 4+ years of hands-on experience managing paid search (Google Ads, Microsoft Ads, Performance Max) at scale, either in-house or at an agency.
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You have run paid social campaigns on Meta, TikTok, or LinkedIn, or you are eager to build that skill quickly, and you understand how business customers buy differently from consumers.
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You are fluent in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates, and you can pull your own datasets with SQL.
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You are fluent with AI tools and enjoy A/B testing and experimentation, gathering learnings and insights and implementing them along the way.
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You work well across teams, communicate clearly about results, and stay flexible when priorities change.
Requirements
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Compensation: The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions.
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Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
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In addition to base salary, the compensation for this role includes opportunities for equity grants.
Benefits
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Comprehensive benefits package to all regular employees, which includes:
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401(k) plan with employer matching
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16 weeks of paid parental leave
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Wellness benefits
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Commuter benefits match
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Paid time off and paid sick leave in compliance with applicable laws
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Medical, dental, and vision benefits
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11 paid holidays
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Disability and basic life insurance
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Family-forming assistance
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Mental health program
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For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
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For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked.