[Hiring] Associate Manager, Events and Field Marketing @NielsenIQ

Role Description

This a REMOTE position for candidates currently based in the United States. Candidates must be physically located in the US to be considered.

About the Role

• You’ll own the marketing strategy and activation for assigned events and field marketing programs, within an agreed event calendar and level of marketing support.
• You’ll define how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event.
• This role combines independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader.

What You’ll Do

• Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
• Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
• Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations.
• Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed.
• Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions.
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.
• Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs.

What Success Looks Like

• Events engage the intended audiences, qualified interest reaches Sales with actionable context, and timely follow-up supports progression toward pipeline.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within agreed priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills, with the ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend practical improvements.
• Travel: Approximately 25% within the United States.

Requirements

• Delivering on-site B2B event activations or targeted customer programs.
• Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
• Using CRM and event platforms for lead tracking and reporting.

Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee-Assistance-Program (EAP).
• This role has a market-competitive salary with an anticipated base compensation of the following range: $69,800.00 - 88,665.
• Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.
• This role might also be eligible for a sales-based incentive or performance-based bonus.
• Other benefits include comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.