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ASO Team Leader @Welltech

[Hiring] ASO Team Leader @Welltech

Apr 03, 2025 - Welltech is hiring a remote ASO Team Leader. 💸 Salary: unspecified. 📍Location: Europe.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

As the ASO Team Lead at Welltech, you will be responsible for developing the ASO strategies across our three core apps (Muscle Booster, Yoga-Go, WalkFit) and driving implementation with the team, collaborating closely with Product Growth to ensure we achieve sustainable organic growth and visibility.

  • Manage and mentor a team of two ASO Specialists, fostering a collaborative and high-performance environment.
  • Develop and drive the ASO strategy for our core apps with implementation support from the ASO team.
  • Implement and optimize ASO strategies specifically aimed at increasing subscription conversions and recurring revenue streams.
  • Oversee analysis of app store performance, tracking trends in user behavior, competition, and creative best practices.
  • Develop portfolio-wide keyword strategies and guide team implementation, focusing on high-impact keywords and metadata optimization across multiple localizations.
  • Monitor competitors’ ASO strategies and translate learnings into actionable opportunities for growth.
  • Develop and implement an ASO testing playbook, prioritize tests based on impact potential, and drive data-driven optimization of creative assets and metadata to enhance conversion rates.
  • Refine the strategy and oversee implementation of in-app events, featuring requests, and seasonal promotions across app stores to maximize visibility and conversion during key promotional windows.
  • Partner with product, creative, and paid acquisition teams (ASA and other mobile channels) to ensure cohesive app store presence that maximizes both visibility and paid conversion performance.
  • Ensure effective localization of app listings for multiple markets, optimizing for both visibility and relevance.
  • Present clear, data-driven performance insights and strategic recommendations to stakeholders.

Qualifications

  • Minimum 3 years in ASO or mobile marketing, including 1+ year in a leadership or mentorship role.
  • Demonstrated ability to develop and drive ASO strategies and playbooks at scale, ideally within health or wellness verticals.
  • Proven track record collaborating with ASA and other mobile paid acquisition teams to align organic and paid strategies, optimize keyword targeting, and maximize funnel performance across channels.
  • Proven track record of implementing ASO strategies that directly contributed to revenue growth in subscription-based applications, with demonstrable results in improving conversion rates and subscriber retention.
  • Comfortable using tools such as AppTweak, AppFollow, AppMagic, Sensor Tower, or similar.
  • Strong analytical skills with experience interpreting performance metrics and testing outcomes.
  • Strong people management and communication skills, with the ability to support team growth and alignment.
  • Proficiency in English for effective written communication and cross-team collaboration.

Candidate Journey

  • Recruiter call
  • Meet a team member
  • Skills assessment
  • Meet the Leadership team

Benefits

  • Join a culture that champions both personal and professional growth.
  • Every team member is empowered to inspire and make an impact.
  • We’re all about achieving meaningful outcomes.
  • Be part of a movement that’s creating a healthier, happier world.

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Before You Apply
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📍 Be aware of the location restriction for this remote position: Europe
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Back to Remote jobs  >   Marketing
ASO Team Leader @Welltech
Marketing
Salary 💸 unspecified
Remote Location
Europe
Job Type full-time
Posted Apr 03, 2025
Apply for this position Unlock 55,231 Remote Jobs
️
📍 Be aware of the location restriction for this remote position: Europe
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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