[Hiring] Analyst, Marketing Analytics @Marketbridge

Role Description

Marketbridge is seeking an Analyst, Marketing Analytics to support the reporting, measurement, and analytics work that helps teams understand the performance of modern B2B marketing programs. This is an early-career role for someone who enjoys working with data and wants to build practical experience in B2B marketing measurement.

• Gather and prepare data from media, web analytics, CRM, and marketing automation systems.
• Help maintain accurate dashboards and reports.
• Support the quality assurance of web tracking and conversion events.
• Turn raw data into consistent, usable reporting.
• Focus on careful execution, data quality, documentation, and clear communication.
• Receive direction on measurement approaches, interpret findings, and lead performance narratives and recommendations from senior team members.

Qualifications

• A recent graduate or early-career candidate with a degree, diploma, or equivalent learning in analytics, marketing, business, economics, mathematics, statistics, information systems, or related field.
• Advanced working knowledge of Microsoft Excel, including formulas, lookups such as XLOOKUP or VLOOKUP, PivotTables, sorting and filtering, charts, and formatting.
• A data-driven mindset, with strong attention to detail and an understanding of why accuracy, consistency, and documentation matter in reporting.
• Comfort working with structured data and performing basic checks such as comparing totals, identifying blanks or duplicates, standardizing fields, and spotting values that appear inconsistent.
• Clear written and verbal communication skills.
• Strong accountability and follow-through.
• Curiosity about B2B marketing measurement, digital analytics, campaign performance, and how data can help teams make better decisions.
• Interest in using AI-enabled tools to assist with routine analytics work.
• Experience or familiarity with Google Analytics (GA4), Google Tag Manager, Looker or Looker Studio, Adobe Analytics, Adobe Tags/Launch, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, or other marketing platforms is an asset.
• Exposure to SQL, basic statistics, data visualization, or presentation tools such as PowerPoint is an asset.

Requirements

• Collect and extract reporting data from platforms such as web analytics, paid media, marketing automation, CRM, and other campaign systems.
• Prepare, cleanse, normalize, and validate datasets in Excel and other approved tools.
• Use Excel and approved AI-enabled tools to support data preparation, QA, and repeatable workflows.
• Maintain existing dashboards and reporting assets.
• Support the formatting and quality assurance of dashboards, charts, tables, and reporting presentations.
• Assist with web analytics tracking QA and troubleshooting.
• Coordinate with internal teams to confirm understanding of reporting data sources, KPI definitions and calculations, deliverable timelines, and reporting needs.
• Support recurring and ad hoc reporting requests, internal presentations, proposal materials, and other analytics work.
• Build technical skills through hands-on project work, feedback, and relevant training or certifications.

Benefits

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
• 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• 💰 Financial Security – 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage.
• 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs.
• 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.