[Hiring] Localisation Team Lead CRM @HolidayPirates Group

Role Description

As Localisation Lead CRM, you make it work in the markets. You are the bridge between Global and Local, turning our CRM strategy into measurable results, tracking performance closely, reacting fast and making sure targets are met.

Your goal: get the maximum impact out of email, WhatsApp and app messaging.

You report to the Head of Global CRM & Campaign and are part of the Global CRM team.

Where you will focus

• DACH & Netherlands (approx. 70%):
  • Lead a team of CRM specialists and drive execution across these markets.
  • Analyse data, optimise sends and step in hands-on during peak periods or team absences.
• International markets (approx. 30%):
  • Main CRM contact for the UK, France, Italy, Spain, Poland and the US.
  • Help local teams localise the Global strategy, challenge their plans and results, coach them on performance.

How you work

• Lead and coach your team with a hands-on, data-driven approach.
• Use AI as part of your everyday toolkit to work faster and smarter.

Duties on Deck

• DACH & Netherlands (approx. 70%):
  • Turn the Global CRM strategy and OKRs into clear market plans for email, WhatsApp and app messaging.
  • Own the CRM targets for DACH & NL and ensure they are met.
  • Monitor channel performance closely, spot changes early and act fast with your team.
  • Lead, coach and develop your team and build strong local CRM expertise.
  • Work with Local Content and KAM teams on deal selection and content mix.
  • Analyse results, run tests and optimise sends, stepping in hands-on during peak periods or team absences.
• Other markets: UK, FR, IT, ES, PL & US (approx. 30%):
  • Main point of contact between Global CRM and local CRM Managers.
  • Help market teams localise the Global strategy and set realistic yet ambitious targets.
  • Coach market CRM Managers on performance, testing and best practices.

Qualifications

• 5+ years in CRM or lifecycle marketing (B2C, ideally travel or e-commerce), including experience leading a small team.
• Hands-on expertise in email and app messaging.
• Proven experience leading, coaching and developing a team on performance and growth.
• A performance-driven mindset: track KPIs closely and read data with confidence.
• Proven experience adapting a central strategy to different markets and audiences.
• Hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini) in daily work.
• Experience with Braze, Iterable or similar platforms.
• Native German and fluent English.

Requirements

• Dutch language skills are a plus.
• Experience with WhatsApp or other messaging channels.
• Experience with AI-driven personalisation.
• Experience working in a setup between HQ and local markets.
• Knowledge of the Austrian and Swiss markets.

Benefits

• Flexible working hours and a remote-first company.
• A MacBook (also for private use) and other needed equipment.
• 50€ for home office allowance per month.
• 50€ tax-free cash card per month.
• Urban Sports Club Membership.
• Mental health impulse sessions and relaxation sessions.
• 2 volunteering days for an organization.
• Further training budget at your free disposition.
• Private Travel Insurance.
• Opportunity to join the pirates pension scheme.
• Corporate discounts across brands like Adidas, LG, Bosch, Apple, and more.
• Benefits through the Travel Industry Card.
• Visit our office in Berlin Mitte as often as you want.
• Business summits and legendary team events.
• A unique and open company culture.
• The opportunity to leave your footprint aboard the pirate ship.