Role Description
This is an end-to-end Amazon leadership role, not a PPC-only position: you’ll connect marketplace performance, advertising, operations, and reporting to profitable growth. You’ll initially work alongside the existing agency, independently evaluate performance, and lead a gradual handover with clear knowledge transfer. Expect to remain hands-on and operate independently during the initial phase, without immediate supporting hires.
Responsibilities
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Own Amazon channel performance and profitability, translating commercial objectives into prioritized SKU-level action plans.
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Lead a controlled agency-to-in-house transition by auditing current performance, identifying improvement opportunities, documenting processes, and ensuring effective knowledge transfer.
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Set PPC strategy and budgets, evaluate TACoS, ACoS, and campaign efficiency, and coordinate execution with the agency during the transition and a dedicated PPC Specialist as support becomes available.
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Turn SKU-level sales, contribution margin, conversion, and advertising data into practical recommendations that improve channel results.
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Keep Seller Central operations reliable by protecting account health, resolving support escalations, and maintaining marketplace compliance.
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Improve product listings, detail pages, and promotions to strengthen conversion and support assortment expansion.
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Partner with commercial and operations leads on inventory availability and forecasting inputs, while those teams retain ownership of overall inventory projections.
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Give leadership clear, actionable reporting on performance, profitability, risks, and priorities, including recommendations related to marketplace trends, policy changes, and key Amazon events.
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Help interview, onboard, and lead the Amazon Operations Administrator and PPC Specialist when hiring moves forward, establishing clear responsibilities and performance expectations.
Qualifications
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Proven end-to-end ownership of an established Amazon channel generating $500K+ in monthly revenue, covering more than advertising alone.
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Experience working with U.S.-based consumer packaged goods (CPG), direct-to-consumer (DTC), or other consumer product brands.
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Advanced Amazon Seller Central and Amazon Ads expertise, including PPC strategy, budget management, TACoS/ACoS, account health, and listing optimization.
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Strong analytical and commercial judgment, including SKU-level contribution margin analysis and an understanding of how advertising, pricing, conversion, and inventory affect profitability.
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The ability to develop channel strategy and personally execute operational improvements without relying on an immediately available support team.
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Demonstrated team leadership, with the ability to prioritize initiatives, independently evaluate agency performance, and communicate recommendations to senior stakeholders.
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Clear written and spoken English, proactive communication, and reliable follow-through on decisions, risks, and commitments.
Nice to Have
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5+ years of Amazon marketplace management experience, including hands-on channel ownership and team leadership.
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Experience leading an agency-to-in-house transition or building an internal Amazon team.
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Experience with Fulfillment by Amazon (FBA) logistics.
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Experience using advertising analytics or automation tools to improve decision-making and execution.
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A bachelor’s degree in Business, Marketing, E-commerce, or a related field.