[Hiring] AI Growth Manager @lemlist

Role Description

We are hiring an AI Growth Manager, Ads to double our paid acquisition: €1M spent in 2026 → $2M/year, driving signups, purchases, and expansion.

Paid is already our #2 revenue channel, and we're probably using 1% of it. Our competitors spend up to 10x more than us. We've been too bottom-funnel and way too careful.

So we made the call: paid is a PLG channel. Think subscription-app playbook for B2B SaaS → hundreds of creatives a month, ad → free trial → purchase, ROAS to the cent, and ads that create demand on top of catching it.

You'll own the whole thing:

• Meta and Google today, YouTube, TikTok, Reddit, and ChatGPT ads next.
• Big budget, full ownership, zero media buyers.
• You'll build the agents that let one person run what most companies staff with five.

You'll report to Erwan (VP Growth) and work with Lifecycle, Website, Influence, and the GTM Club.

Qualifications

• Location: Paris HQ or Remote in Europe works.
• Consumer growth DNA: you've scaled paid at a subscription app, a prosumer product, or a hypergrowth PLG SaaS. E-com or mobile UA = big plus.
• Creative-obsessed: you've shipped hundreds of creatives a month and can walk us through your machine.
• AI-native: your skills, agents, and automations run in production today.
• Full-stack: landings, tracking, A/B tests, you ship them yourself.
• Revenue-driven: you live in CAC, payback, LTV, and ROAS.
• Sharp judgment: you know which test is worth running, and when the data (or the AI) is lying.
• Bold: spending too little scares you more than spending too much.
• Owner: you want this channel to be yours and you show up with a plan.
• Fluent in English.

Requirements

What your impact will look like:

• Within 3 months, you'll have:
  • Taken over Meta and Google Ads end to end, audited both and shipped a V1 strategy (audiences, funnels, angles, budget ramp-up by geo).
  • Rebuilt tracking so every creative, landing, and geo is measured from click to first payment.
  • Launched the creative engine (creators, AI, UGC) → 200+ creatives shipped in a month.
  • Plugged Adkit (already live on Google) into Meta and shipped your first agents: daily perf in Slack, creative briefs fed by reviews and competitor ads, auto-rules.
  • Tested one new channel: YouTube, TikTok, Reddit, or ChatGPT ads.
• Within 12 months, you'll have:
  • Scaled paid to a $2M/year run rate with LTV/CAC above 6.
  • Hit 500+ creatives a month, half new concepts, half iterations on winners.
  • Handed 80% of day-to-day ops (launches, copy, keywords, reporting) to agents you built.
  • Given every geo × persona × use case its own hooks, ads, and landing, all tracked.
  • Tested 3+ new channels and turned at least one into an evergreen program.
  • Built one measurement framework everyone trusts: signup → paid → expansion.
  • Bonus: shared your playbooks publicly on LinkedIn.

Benefits

• Build the system first: map what running paid at lemlist really looks like day to day, spot what's slow or broken, automate it.
• Own paid end to end: Meta first, Google right behind.
• Run campaigns across channels with one message and one funnel.
• Run the creative engine: build a creator pool (paid per creative or on perf) + AI production + agencies.
• Write ads people actually click: thumb-stoppers that stand out in a feed full of AI SDR ads.
• Ship your own funnel: one ad, one hook, one landing. You build and A/B test them yourself.
• Go granular: geo, persona, pain, use case, maturity: break everything down and track every variation.
• Own the budget and the results: a $2M budget and its ramp-up plan.
• Share your learnings every week.

Interview Process

• Interview with Erwan (VP Growth).
• Use case & debrief with Nicolas (Growth) and Domitille (CMO).
• Team meeting with Hugo (Growth) & Lamia (Affiliates).
• Interview with Charles (CEO).
• Reference check.
• Offer.