[Hiring] AI-First Marketing Lead @refive GmbH

Role Description

refive is building the engagement layer for physical retail: digital receipts, QR/NFC touchpoints, and post-purchase journeys that help brands and retailers turn anonymous shoppers into known customers. We work with retailers like Puma, EuroShop, and Orlen and are scaling fast across Europe and beyond. We are a close-knit team, distributed across three continents, with a base in Berlin. We're building an AI powered startup, flat hierarchy and a tight, efficient team.

This is a Head of Marketing operating model inside a lean-team structure. You own the entire marketing function:

• Strategy
• Content
• SEO
• Events
• Partner co-marketing
• Brand

You run most of it through AI-powered workflows and agentic automation rather than headcount. The bar is high: you need to zoom from annual content strategy to line-level copy review to prompting a new automation pipeline - and know which mode each situation calls for. We move in sprints, ship fast, and never let perfect be the enemy of good.

Qualifications

• 6-8 years of B2B SaaS or tech marketing experience, with real ownership - not just execution support.
• You have run campaigns end to end and have results to show.
• Fluent, flawless native spoken and written English.
• Agentic automation fluency. You have built or designed workflows using tools like Claude Code, n8n, Make, Zapier, or similar.
• Strategic range with execution instinct. You can write a marketing plan in the morning and review a CTA in the afternoon.
• Content quality instinct. You can tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated.
• Modern mindset, not stuck in old-school playbooks. Curious about what new tools can do, comfortable with ambiguity.
• HubSpot and GA4 proficiency. You track what matters and use data to change direction.
• Retail or martech experience is a genuine plus.
• One or more European language skills are a significant bonus.

Requirements

• Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter.
• Direct and maintain agentic pipelines that produce content at scale.
• Align the content calendar with live pipeline priorities.
• Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimisation.
• Evolve the Retail Spotlight podcast into a content ecosystem.
• Project-manage event participation remotely — NRF, EuroShop, RTS London and similar.
• Develop joint campaigns and launch materials with white-label and integration partners.
• Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn).

Benefits

• End-to-end ownership of a marketing function with real enterprise customers and a clear growth path.
• The chance to build and document an AI-first lean marketing playbook.
• Attractive compensation package and options after year 1.
• Training budget and access to the latest AI tooling.
• Direct access to the founding team and meaningful strategic input from day one.
• Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection.