Ad Copy Analyst @Liberty University, Inc.

[Hiring] Ad Copy Analyst @Liberty University, Inc.

Mar 18, 2025 - Liberty University, Inc. is hiring a remote Ad Copy Analyst. 💸 Salary: unspecified. 📍Location: USA.

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Role Description

This role will focus on reviewing ad performance metrics, creating engaging ad copy, and managing recommendations for ad optimization across Google and Bing. Additionally, the specialist will oversee content management and creation for microsites and websites, ensuring that all digital touchpoints are optimized for user experience and conversion.

Review and analyze ad copy performance metrics, including CTR, conversion rates, and Quality Scores.
Write compelling, conversion-focused ad copy for various audience segments and university programs.
Conduct A/B testing to evaluate ad copy effectiveness and refine messaging.
Monitor and implement ad copy recommendations, both automated and team-based, to optimize ad performance.
Ensure ad copy aligns with Liberty University's brand voice and is compliant with platform guidelines.
Collaborate with the digital team to create, edit, and publish content for Liberty University's microsites and main website.
Coordinate with various departments to ensure content is accurate, updated, and reflective of current academic offerings.
Monitor and track content performance, making data-driven adjustments to enhance user experience and conversion.
Work closely with the analytics and digital marketing teams to align ad and content strategies with broader marketing goals.
Conduct research on industry trends and competitor content to identify new opportunities for optimization and engagement.
Provide regular reporting on ad and content effectiveness and make data-driven recommendations for improvements.
All other duties as assigned.

Qualifications

Bachelor’s Degree required.
Bachelor’s degree in marketing, communications, journalism, or related field preferred.
2+ years of experience in digital advertising, specifically in ad copywriting and performance optimization.
Strong understanding of Google Ads, Bing Ads, and their respective ad copy formats and policies.
Proven ability to analyze ad performance metrics and translate data into actionable copy recommendations.
Excellent written communication skills, with a focus on detail and creativity.
Experience with content management systems (CMS) and familiarity with SEO and web analytics tools.
Ability to manage multiple projects and deadlines independently.

Requirements

Exceptional verbal and written communication skills.
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
Capability to represent the department and university in a professional manner.
Proficiency in Microsoft Office programs and formats.
Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Occasionally required to travel around campus.
Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
Regularly required to hear and speak in order to effectively communicate orally.
Occasionally required to stand, walk, and climb stairs to move about the building.
Handle materials, reach overhead, kneel or stoop in order to conduct business.
Regularly lift 10 or fewer pounds.

Working Conditions

The working environment is a climate-controlled call center office setting.
It is well lighted and the noise level is moderate to loud.
There are no driving requirements for this position.

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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Ad Copy Analyst @Liberty University, Inc.

Marketing

Salary 💸 unspecified	Remote Location USA
Job Type full-time	Posted Mar 18, 2025

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

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[Hiring] Ad Copy Analyst @Liberty University, Inc.

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